Manage, build, optimize, and report on paid media campaigns across major platforms. Implement tracking, analyze performance using Excel and analytics tools, attend client meetings, and obtain relevant media certifications while ensuring campaign accuracy and performance improvements.
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Job Responsibilities:
A Senior Paid Media Specialist is responsible for the delivery of paid media tasks for Welocalize customers. Building their technical experience across all major paid media platforms, a Senior Paid Media squad member will carry out implementation, reporting, and measurement tasks. Senior Paid Media squad members are responsible for building, optimizing, and reporting on campaign activity for our customers, ensuring that campaigns deliver against objectives.- Building campaigns across multiple paid media platforms in conjunction with mid- and senior-level resources within the squad
- Optimising paid media campaigns toward customer goals
- Reporting on campaign results against customer goals on a weekly basis
- Attend appropriate calls/meetings with customers
- Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
- Carry out accurate implementation work as agreed with mid and senior team members
- Able to confidently build campaigns across multiple paid media platforms
- Understand standard best practice set-up requirements across multiple paid media platforms
- Able to interpret data, comfortable with numbers and Excel
- Basic understanding of Google Looker Studio, Google Tag Manager and Google Analytics
- Pass all relevant media certifications
Additional Job Details:
- Ideally, 1y+ of experience managing paid media campaigns
- Comfortable with Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
- Comfortable with numbers and Excel
Skills and Knowledge
- Looks to build relationships with internal and external stakeholders
- Good written and verbal communication internally
- Basic quality assurance of their own work
- Can work logically through a problem specific to their job role
WeLocalize Boston, Massachusetts, USA Office
Boston, United States
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