Senior Media Strategist

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities

• Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies.
• Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches.
• Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion.
• Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression.
• Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs.
• Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations.
• Synthesize data and performance into clear strategic narratives, helping stakeholders understand what’s working, what’s not, and where to invest next.
• Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities.
• Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices.
• Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization.
• Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment.
• Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases.
• Contribute to the evolution of the agency’s B2B and ABM media point of view, best practices, and strategic frameworks.

Preferred qualification

• 6+ years of experience in media strategy and/or media planning, preferably within a digital agency environment.
• Demonstrated experience supporting B2B and/or ABM-driven media programs, particularly in long-cycle, high-consideration categories.
• Strong working knowledge of paid media platforms and tools, including paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms.
• Proven ability to connect media performance to business and revenue-oriented outcomes, not just platform-level KPIs.
• Exceptional client communication and presentation skills, with comfort leading senior-level discussions.
• Strategic thinker with the ability to balance big-picture planning with data-driven decision making.
• This is a remote position, requiring less than 5% travel.