Senior Marketing Strategist

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Marketing Strategist is a full-time Zeta employee who operates as an embedded team member of a tech-forward financial services and credit solutions provider, Bread Financial. This role supports the delivery of best-in-class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Sr. Marketing Strategist partners with the Marketing Manager to develop strategies for assigned market segments, brand partners, or verticals, and independently leads execution of those strategies. Together, the Sr. Marketing Strategist and Manager develop acquisition and cardholder marketing initiatives that drive sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales, and Profit. The Sr. Marketing Strategist works closely with internal Zeta partners, Bread Financial stakeholders, and external agencies/vendors to develop, execute, and scale marketing programs.

RESPONSIBILITIES 

• Oversees the management of program strategy brief execution, participates in stakeholder meetings, and coordinates campaign analysis. Maintains the team’s marketing calendar and results tracker as needed. Strong task prioritization and coordination skills required. (35%)
• Leads execution of campaign strategies in partnership with cross-functional teams, ensuring campaigns launch on time, meet quality standards, and comply with legal and regulatory requirements. Reviews marketing collateral, manages timelines, and coordinates across a matrixed organization. (20%)
• Provides cost and revenue inputs to guide marketing investment decisions. Ensures campaigns align with strategic objectives and drive profitable use of marketing funds. (15%)
• Supports development of campaign performance reporting, continuous monitoring, and hindsight analyses. Compiles insights for sharing across internal and external stakeholders. (10%)
• Contributes to monthly, quarterly, and annual marketing planning for specific verticals/products. Identifies optimization opportunities, supports strategic initiatives, and manages marketing program execution. Coordinates meetings and reports on program results. (10%)
• Acts as a first line of defense for adherence to bank compliance standards related to capabilities and omni-channel materials. Supports implementation of required legal, compliance, and regulatory practices to reduce execution errors and mitigate risk. (10%)

REQUIREMENTS

• Marketing Campaign Management
• Microsoft Excel
• Microsoft PowerPoint
• Multi-Channel Marketing Campaigns
• Prioritization
• Problem Solving
• Campaign Testing
• Marketing Campaign Development
• Marketing Campaign Reporting
• Marketing Campaign Strategy

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $90,000 - $110,000 depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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