Senior Marketing Specialist

Overview:

The Senior Marketing Specialist for the Customer Relationship Marketing (CRM) team is responsible for supporting our consumer outreach to drive benefit registration, utilization and Bright Horizons center enrollments. This role requires a basic understanding of audience segmentation, customer behaviors, data analytics, and email best practices. As the Sr. Marketing Specialist, you will report directly to the Sr. Manager, CRM to support the strategy development, implementation, and optimizations of our CRM-owned channels.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Key Responsibilities:

• Partner in Strategic Development: Support business goals and marketing objectives by delivering high-performing, comprehensive user experiences in email and other CRM owned channels
• Campaign Planning & Implementation: Execute and manage campaign calendar & consumer experiences to enhance the customer journey. Build briefs and ensure all marketing efforts meet industry best practices & regulations.
• Data Analysis: Deliver regular performance readouts and provide decisions and next step recommendations based on results
• Best Practices, Testing & Personalization: Support A/B testing agenda and strategy. Lead execution of in-market tests; provide direction on targeting requirements and data needs.
• Cross-Functional Collaboration: Work closely with peers and stakeholders across the marketing org and business operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
• Individual Contributor: Effectively manage multiple projects and deadlines with minimal supervision 

Minimum Qualifications:

• 3 years of experience in email marketing
• 1 year of experience with a CRM, Salesforce preferred

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business or a related field
• Understanding of email best practices, audience segmentation, deliverability and data privacy regulations
• Strong project management skills; able to initiative and deliver multiple projects and deadlines
• Experience developing of audience requirements. Salesforce Marketing Cloud preferred; open to experience with other systems
• Analytical skills with ability to share insights and campaign impact. Qlik experience preferred; open to experience with related systems
• Excellent written and verbal communication skills with the ability to collaborate effectively across department

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $68,000-$83,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.