Senior Marketing Operations Manager

Making videos is easy, but making them work for your business? That’s where Wistia shines. Our end-to-end platform gives businesses the tools to create, host, share, and analyze videos and webinars, all in one place.

We’re a growing, profitable company with tens of thousands of paying customers and over half a million active accounts. Our mission? To be the go-to video platform for businesses. And we know that mission starts with a team that feels valued, supported, and empowered to do their best work.

Why This Role Matters

The Senior Marketing Operations Manager turns marketing strategy into reliable execution. You’ll design the processes, systems, and data flows that let our marketers launch campaigns faster, measure impact, and iterate confidently so we can reach, engage, and convert more of the right customers.

Who You’ll Work With
Demand Gen, Lifecycle Marketing, and Product Marketing (day-to-day). Close partners with Sales Operations (lead routing & handoffs) and BI/Analytics (dashboards & shared metrics).

What It’s Like Working on This Team
Pragmatic, collaborative, and documentation-first. We simplify before we scale, automate the repetitive, and keep definitions clear so execution is smooth across teams. You’ll have autonomy, real ownership, and strong partners who care about outcomes.

• Own high-leverage systems (HubSpot, GA4 + integrations) that unlock faster, cleaner campaign execution.

• Shape lifecycle design end-to-end from capture to routing to Sales acceptance so nothing falls through the cracks.

• Build trusted marketing metrics with BI so leaders see what’s working and where to invest next.

• Reduce toil through automation and tight documentation, creating durable impact across GTM.

Work Environment:

• Remote-First (Default): Primarily remote with occasional in-person events and optional HQ access.

• Preferred Collaboration Window: North America business hours (EST preferred but not a hard requirement).

• Travel Requirements: Occasional team/company onsites+offsites.

Key Responsibilities

• Own and evolve the marketing operations backbone for demand gen, lifecycle, webinars, and PLG execution, built for scale and repeatability.

• Administer and improve the marketing tech stack (HubSpot MAP, GA4, key integrations); ensure data quality and clear documentation.

• Design campaign and lifecycle workflows (capture → enrichment → routing → Sales handoff), balancing flexibility with control.

• Partner with Sales Ops to maintain shared definitions (lifecycle stages, lead status) and clean handoffs; drive routing accuracy.

• Partner with BI to deliver dashboards aligned to Marketing KRs and surface insights that drive iteration.

• Hands-on Marketing Ops/RevOps experience (typically 4–7 years) owning MAP workflows - HubSpot required; CRM exposure (Salesforce) preferred.

• Proficiency with GA4 and marketing analytics; comfort partnering with BI and using dashboards/spreadsheets to inform decisions.

• Strength in process/workflow design, automation, and change management; strong documentation habits.

• Excellent cross-functional communication; translate marketing needs into robust systems and clear runbooks.

• Nice to have: Experience supporting PLG motions, attribution approaches, and Sales/CS Ops collaboration.

Why You’ll Love Working at Wistia

At Wistia, we’re building the leading video platform for small and medium businesses, and we know that starts with our team. We support, challenge, and celebrate one another, and we invest deeply in connection. Why? Because strong relationships drive better outcomes and work is more meaningful when we genuinely care about the people we do it with.

We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we have lots of those too!). We know the biggest investment we can make is in our employees, so we provide:

• A competitive compensation package that includes employee stock options

• 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)

• Fully paid healthcare, dental, and vision insurance premiums (family plans included)

• Pre-Tax FSA and Dependent Care Account

• 16 weeks of paid parental leave

• Flexible Time Off

• Remote-first culture (work from anywhere in the continental U.S.)

• Annual professional development stipend

• New hire bonus to enhance your home office setup

• Pet insurance discount

Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.