Lead marketing strategy and execution for Strategic Partnerships, focusing on go-to-market planning, campaign execution, and partner enablement across the entire lifecycle.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
StackAdapt is seeking a Senior Marketing Manager, Strategic Partnerships to lead marketing strategy and execution in support of our Strategic Partnerships & Alliances (SP&A) team. This includes Alliances, Technology Integrations, Retail Media Networks (RMNs), and New Business initiatives. You’ll own end-to-end go-to-market (GTM) planning, campaign execution, and partner enablement across the full lifecycle—from awareness to activation and expansion.
This is a strategic, hands-on individual contributor role. It requires close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to bring new opportunities to life and build StackAdapt’s reputation as a trusted partner in the martech and advertising ecosystem. We’re looking for someone who thrives in a fast-paced environment, excels at storytelling, strategic thinking and prioritization, and can balance execution with brand-building across paid, owned, and earned channels. This role reports to the Director of Field Marketing and ABM.
StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.
What you’ll be doing:
- Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.
- Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery.
- Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.
- Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.
- Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem.
- Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels.
- Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.
- Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth.
- Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator.
- Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.
Qualifications & Desired Experience:
- 5–7+ years of experience in B2B marketing, with at least 5 years in partner marketing, strategic alliances, or channel marketing
- Proven success leading GTM marketing strategies in high-growth technology companies
- Strong understanding of the retail media, advertising, and marketing technology landscape
- Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
- Strategic thinking with excellent storytelling, writing, and presentation skills
- Strong project management skills with the ability to manage multiple initiatives and stakeholders
- Comfortable working cross-functionally in a fast-paced, high-growth environment
- Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market
- Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms preferred
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-REMOTE
Top Skills
Hockeystack
Hubspot
Martech Platforms
Salesforce
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