Senior Marketing Manager - Demand Generation

About us
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we've taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.
So what does SLM actually do? We're a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.
What are we like at SLM? We're passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.
Share our excitement? Great - we'd love to hear from you!
The Role
We are seeking an experienced and dynamic Senior Marketing Manager - Demand Generation. In this role you will drive top-of-funnel inbound demand for SLM through relevant and effective content marketing across Social, Email, our website, and more. This position is responsible for developing and executing on a content marketing roadmap, including content generation, syndication & performance reporting, coordinating closely with the Sales team on identifying high potential categories and strategizing on relevant content. The ideal candidate will have a proven track record in B2B marketing, with experience generating high-quality content on a consistent basis to drive inbound leads. Strong strategic, analytical, and communication skills are key. Past experience in ecommerce and tech advertising is a plus.

Key Responsibilities:

• Strategy development: Develop and implement comprehensive demand generation strategies across email, webinars, content marketing, paid media, and other channels, ensuring alignment with overall business goals and sales pipeline objectives.
• Lead generation and nurturing: Drive the generation of qualified leads by generating top-of-funnel inbound demand through content-focused b2b marketing strategies.
• Collaborative Execution: Partner with cross-functional teams (sales, product, design, etc) to align content, events, product marketing, and performance marketing efforts into cohesive campaigns and achieve demand generation goals.
• Brand Consistency: Ensure consistent brand identity and messaging in content and campaigns, leveraging competitive differentiators.
• Performance Reporting: Define and report on key metrics for pipeline growth, conversion, and velocity to measure the success of demand generation efforts.

Skills & Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field
• Minimum of 5 years of experience in b2b marketing, demand generation and/or content marketing
• Demonstrated success working with Sales and Partnerships teams to build strong relationships and driving pipeline growth together.
• Ability to build and scale full-funnel demand gen programs that drive revenue impact.
• Strong content-generation abilities, including building a content roadmap, ongoing content production, both through copywriting & coordination with other internal teams (design, sales, etc)
• Analytical mindset with a data-driven approach to optimization and experimentation.
• Proficiency in CRM software and digital marketing tools.
• Experience working in a startup environment is a plus.
• Applicants must be authorized to work in the United States.

What we offer

• Base salary range for this position is $120,000 - $128,000 and is based upon experience and other factors.
• Hybrid role based out of our NYC office
• Ownership and growth opportunities
• Flexible vacation policy
• Robust benefits package
• A fun culture including: team events, happy hours, and trips
• The opportunity to work with a group of passionate, humble, and kind team members

If you're looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.