Senior Marketing Designer

Senior Marketing Designer

Position Overview:

IANS is seeking a Senior Marketing Designer with strong B2B experience to lead the evolution of our brand and marketing design systems. This role will define how IANS shows up visually across every touchpoint—from campaigns and presentations to our website and digital platforms. The ideal candidate combines creative vision with hands-on design execution and has a passion for contemporary, uncluttered design.

As a key contributor, you’ll drive the creative direction, visual consistency, and systemization of our marketing efforts—building scalable design foundations and assets that reflect IANS’ leadership in cybersecurity insights. You’ll collaborate closely with marketing, product, and content teams to translate business objectives into compelling design solutions that engage CISOs and security professionals.

IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week.

Key Responsibilities:

• Lead the evolution of IANS’ visual identity across all marketing channels, ensuring cohesion and alignment with our product design system.
• Develop and maintain a scalable brand design system for marketing, including templates, typography, color, imagery, and component libraries that enable brand consistency and speed.
• Design and produce high-quality marketing assets—including digital and print collateral, presentations, event branding, social media graphics, and campaign visuals.
• Collaborate with web, product, and content teams to design marketing pages and experiences that communicate clearly, perform well, and align with brand and accessibility standards.
• Own projects from concept to completion, managing timelines, deliverables, and stakeholders to ensure high-quality, on-brand outcomes. Demonstrate exceptional organization and time management skills across multiple concurrent initiatives.
• Partner with external agencies or freelancers for motion, video, and specialized creative projects while maintaining art direction and visual integrity.
• Champion design quality and craft, providing feedback and guidance to cross-functional teams on best practices in visual storytelling, layout, and digital design.
• Continuously evolve IANS’ creative expression, staying ahead of design trends, emerging technologies, and marketing innovations that can enhance engagement and differentiation.
• Contribute to the growth of IANS’ design culture, acting as a bridge between marketing and product design to ensure a unified brand experience.

Key Skills:

• 8+ years of experience as a Senior Designer, ideally within a B2B organization.
• Strong background in brand identity, visual systems, and web design.
• Portfolio that demonstrates exceptional creative vision, craft, and strategic thinking.
• Proficiency in Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign); motion or video skills (After Effects, Premiere) are a plus but not required.
• Experience working within content management systems (CMS)—preferably Sitefinity—to ensure visual integrity across digital properties.
• Understanding of web and digital design principles and ability to collaborate effectively with developers and marketers.
• Experience managing and art-directing external creative partners.
• Proven track record of delivering high-quality work in fast-paced, collaborative environments.
• Excellent communication and collaboration skills, with the ability to articulate design decisions and influence non-design stakeholders.
• Bachelor’s degree in Graphic Design, Visual Communication, or related field (or equivalent experience).