Senior Marketing Campaign Manager

At Go1, we believe in making learning effortless, so people can focus on what really matters. As a Senior Marketing Campaign Manager, you won’t just be running campaigns—you’ll be helping teams across the world connect with learning that grows people and businesses. We’re looking for someone who can balance big-picture thinking with hands-on execution. Someone who’s as comfortable strategising with sales leaders as they are rolling up their sleeves to launch a campaign. And someone who thrives in a fast-moving, collaborative, and sometimes ambiguous environment.

If that sounds like you—read on.

You’ll lead the end-to-end strategy, planning, and execution of integrated marketing campaigns that help us grow pipeline and speed up deal cycles. Your focus will be on reaching global B2B audiences—especially the mid-market segment—through compelling, data-driven campaigns that align with our business goals. You'll collaborate with Product Marketing, Sales, Customer Success, and Content teams (plus external partners) to bring campaigns to life across a mix of channels—email, paid media, ABM, webinars, events, and more.

Here’s a taste of what you'll be doing:

• Own the integrated campaign strategy across key industries and personas.
• Define goals, messaging, content, and channel plans in close partnership with Product Marketing and Revenue teams.
• Use customer insights and market trends to inform every step.
• Launch and manage multi-channel campaigns, ensuring they align with our brand and business goals.
• Continuously test and optimize for performance—what’s working, what’s not, and what’s next.
• Keep things running smoothly across timelines, budgets, and stakeholder communications.
• Work closely with Sales to align campaigns to their priorities—and equip them with what they need to follow up effectively.
• Partner with Content, Creative, and Ops teams to build standout campaign assets and touchpoints.
• Support internal enablement with toolkits, training, and performance reporting.
• Define and track key performance metrics (think: MQLs, SQLs, pipeline influence, engagement).
• Share post-campaign insights that help us make smarter, faster decisions moving forward.

What you will bring:

• 6+ years of experience in B2B marketing, with at least 3 years leading integrated campaigns in SaaS, HR tech, or L&D. 
• Deep understanding of the B2B funnel and buying journeys in complex sales cycles.
• Hands-on experience with Salesforce, HubSpot, and campaign reporting tools.
• Strong communicator, project manager, and problem solver—you know how to get things done and bring people with you.
• A creative thinker who’s also data-driven—you can balance storytelling with measurable results.
• Global campaign experience or localization know-how is a bonus.
• Open to candidates on the West Coast of the United States only.

Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time. At Go1, your base pay is one part of your total compensation package. This role pays between $140,000 and $160,000. Your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee commission plan and employee stock options. 

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