We're seeking a Senior Marketer to lead our AI partner marketing initiatives, driving co-marketing strategies with our GTM AI partners including OpenAI, Anthropic, Google, and Microsoft. This role sits at the intersection of partner marketing and campaign execution, where you'll build and nurture high-impact relationships that accelerate our AI priorities.
As our Senior Marketer for AI Partnerships, you'll be the dedicated marketing leader for our most strategic AI partnerships. You'll develop and execute comprehensive co-marketing strategies that drive demand generation, build market awareness, and establish thought leadership in the rapidly evolving AI landscape. This role requires someone who can navigate ambiguity, influence senior stakeholders, and translate complex AI capabilities into compelling market narratives.
In this role, you'll get to:- Lead the development and execution of integrated co-marketing strategies with OpenAI, Anthropic, Google, and Microsoft that align with our joint business priorities.
- Drive the creation of compelling, content, and customer references that differentiate our AI solutions in market.
- Develop and execute co-marketing campaigns across multiple channels including content, events, webinars, and digital marketing.
- Integrate AI partnerships into our broader marketing campaigns and events, ensuring seamless delivery and pipeline impact.
- Cultivate strong relationships with marketing, product, and leadership teams at partner organizations to build consensus and drive joint initiatives.
- Collaborate closely with internal teams including product marketing, partnerships, developer relations, and regional marketing.
- Analyze performance data to measure results and ROI for co-marketing activities, using data-driven insights to optimize programs.
- Exceptional at content creation
- Comfortable leading co-marketing strategy and execution with partners.
- Exceptional communication and cross-functional collaboration skills across business development, product, developer relations and marketing teams.
- Have a drive for urgency to work through projects with tight timelines and many moving parts.
- Are comfortable with change and a dynamic environment where things can be ambiguous, move quickly and often change.
- Proven experience managing co-marketing strategies and campaigns with enterprise technology partners.
- Strong understanding of AI/ML, cloud technologies, or developer-focused products.
- Direct experience working with AI companies, public cloud providers, or developer platforms.
- Track record of driving innovative technology products to market through strategic partnerships.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
Top Skills
HubSpot Cambridge, Massachusetts, USA Office
25 1st St, Cambridge, Cambridge, MA, United States, 02141
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
