Lead the strategy and performance of corporate web properties, enhancing user experience and driving lead generation through alignment with business goals and effective collaboration with teams.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Senior Manager, Web Properties, you will own the strategy, performance, and continuous improvement of our corporate website and related digital properties. Reporting to our Director of Growth Marketing, you’ll lead cross-functional initiatives to enhance user experience, drive lead generation, and ensure our web presence reflects our brand and business goals.
❗This is a full-time, permanent position.
📍 Location: This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
What you will be doing:
- Define, lead and communicate a strategic roadmap, and execution for all web properties, including the corporate website, microsites, and landing pages that aligns with business objectives, brand positioning and customer lifecycle
- Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation.
- Collaborate with cross-functional teams, including designers, operations, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.Manage web development resources (internal and/or external) to implement updates, new features, and optimizations.
- Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success Conduct quality assurance (QA) checks on all website content to ensure functionality, usability, and compatibility across various devices and browsers.Ensure all web content is aligned with brand guidelines, accessibility standards, and SEO best practices.
- Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions
- Oversee CMS governance, content workflows, and site architecture.
- Develop strategies to convert visitors by deploying funnel optimization and personalization across all web properties. Use A/B testing to continually enhance the web acquisition funnel.
- Stay current on web trends, technologies, and compliance requirements (e.g., GDPR, WCAG).
What you will bring:
- 7+ years of experience managing B2B websites, ideally in SaaS or tech.
- Strong understanding of web technologies, CMS platforms (e.g., WordPress, Contentful, Sitecore, Drupal), and front-end development principles.
- Experience with SEO (AHREFS, SEMRush), web analytics (Google Analytics, GA4), A/B testing, and CRO tools (Hotjar).
- Proven ability to lead cross-functional projects and manage external vendors or agencies.
- Excellent project management and communication skills.
- Proficiency in web analytics and performance reporting
- Familiarity with the accounting or audit industry is a plus, but not required.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Top Skills
Ahrefs
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