Lead the go-to-market strategy for CoderPad's products, collaborating with various teams to enhance marketing materials and drive business impact.
CoderPad's mission is to create a more inclusive and strong tech community.
How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.
The Sr. Manager, Product Marketing will play a critical role in shaping the go-to-market strategy for our products and solutions. This role will act as the voice of the customer, helping to define product positioning, messaging, competitive differentiation, and market intelligence. This hire will be responsible for supporting Sales Enablement and Demand Generation, creating compelling content that highlights how CoderPad helps solve technical recruiting challenges and drive business impact. You will collaborate closely with Product, Sales, Customer Success, Marketing, and the Executive Leadership Team to ensure our products resonate with our target audience and drive revenue growth.
Key Responsibilities
- Develop and execute go-to-market strategies for new and existing products.
- Create and maintain messaging and positioning hierarchies aligned to solutions, verticals, and personas.
- Collaborate with Product Management to influence product roadmap decisions based on market insights and customer feedback.
- Drive competitive intelligence efforts, developing content that positions CoderPad effectively against competitors.
- Develop sales enablement materials, including training content, pitch decks, battle cards, and sales collateral.
- Support demand generation campaigns with high-quality content that drives awareness and moves prospects down the funnel.
- Partner with Content Marketing to create a regular cadence of impactful content across multiple formats (video, long form, short form).
- Create and execute a website content update strategy aligned with messaging hierarchy.
- Act as a customer advocate within the marketing team, gathering insights and customer feedback to inform product marketing efforts.
- Provide feedback to Product on market trends and customer needs.
- Develop and manage sales training programs to ensure the team can effectively articulate the CoderPad value proposition.
Background & Experience
- 6+ years of product marketing experience in a growth-stage SaaS company.
- Proven track record of developing and executing GTM strategies.
- Ability to context switch between high-level strategy and tactical execution.
- Significant content creation experience across multiple formats.
- Experience with competitive intelligence, messaging, and persona development.
- Ability to manage multiple stakeholders across Product, Sales, CS, RevOps, and Marketing.
- Enterprise sales enablement experience.
- Solutions-oriented approach, balancing product functionality with customer needs and business impact.
Company Overview
CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.
Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.
Benefits for You
We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered.
* Meaningful work with high impact for a well-loved product
* Competitive, market-rate salaries
* Stock options with a 4-year vesting schedule
* Medical, dental, and vision insurance (90% covered for employees and dependents)
* Flexible Spending Account (FSA)
* 401K with profit sharing
* Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
* Remote-friendly environment with monthly WFH stipend
* Parental leave (primary: 16 weeks; secondary: 12 weeks)
* Short- and long-term disability and life insurance coverage
* Choice of laptop computer
* Internal mobility and growth opportunities
And more…
CoderPad is committed to hiring the best talent. To work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company. If you meet this requirement, all applicants will be considered for employment regardless of race, color, national origin, religion, age, gender identity, sexual orientation, or veteran or disability status. Our goal is to be a diverse team that represents a variety of backgrounds and perspectives and a culture where everyone feels included.
Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad.
Top Skills
Content Creation
Marketing
SaaS
Sales Enablement
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