Senior Manager, Paid Social and Programmatic

At Motive, the Growth Marketing organization is responsible for driving efficient, scalable revenue growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns.

We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social & Programmatic to own and scale paid media across paid social and programmatic channels (e.g., LinkedIn, Meta, 6sense, Viant).

This role is critical to transforming paid media into a predictable, full-funnel revenue engine. You will partner closely with Demand Generation, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into Motive’s GTM strategy and driving measurable pipeline impact.

The ideal candidate combines:

• Strong performance marketing fundamentals
• First-principles thinking and problem solving
• Creative and messaging intuition
• Deep analytical rigor and experimentation mindset
• Fluency with AI tools to drive speed, scale, and innovation

This role reports to the Director of Growth Marketing and is remote (US-based).

• Own and define Motive’s paid media strategy across social and programmatic channels
• Translate Demand Gen priorities into scalable, full-funnel paid media plans
• Apply first-principles thinking to unlock growth opportunities
• Establish clear hypotheses, testing roadmaps, and success metrics
• Drive alignment across Demand Gen, Sales, and Lifecycle

• Own end-to-end execution across:
• Paid Social (LinkedIn, Meta)
• Programmatic / ABM platforms (6sense, Viant, DSPs)
• Activate and scale Demand Gen campaigns with alignment on:
• Target accounts and segments
• Messaging and creative
• Timing and objectives
• Build and scale full-funnel programs:
• Account-based prospecting
• Retargeting and nurture
• Conversion and pipeline acceleration
• Lead a video-first strategy to improve engagement and conversion
• Optimize content syndication programs for lead quality
• Continuously refine audience strategies (ICP, intent, behavioral signals)
• Drive optimization across creative, targeting, bidding, and budget

• Partner with Demand Gen, Brand, and Content teams on creative development
• Leverage AI tools to:
• Accelerate ideation and iteration
• Generate messaging and format variations
• Improve workflow efficiency
• Establish structured experimentation across formats (video, display, native, social)
• Continuously test and evolve messaging

• Manage Paid Media Specialist (1 FTE) and agency partners
• Set a high bar for ownership, accountability, and performance
• Build a culture of testing and continuous improvement
• Ensure operational rigor across planning, execution, and reporting

• Define KPIs aligned to pipeline, revenue, and efficiency
• Build reporting frameworks tying paid media to business outcomes
• Lead experimentation strategy:
• Creative and audience testing
• Budget and channel mix testing
• Incrementality testing (holdouts, geo tests, lift studies)
• Partner with Analytics and Marketing Ops on attribution and data integrity
• Provide insights to inform budget and strategy decisions

• Partner with Demand Generation to activate campaign strategy
• Collaborate with Lifecycle Marketing on retargeting and nurture
• Align with Sales and SDR teams on account targeting
• Work with Marketing Ops and Analytics on measurement and reporting
• Partner with Product Marketing and Brand on messaging consistency

• Bachelor’s degree in Marketing, Business, or related field
• 7–10+ years in performance marketing (paid social + programmatic)
• Proven track record driving pipeline and revenue impact
• Experience in Demand Gen / campaign-driven environments
• 2–4+ years managing teams or agencies

• Deep expertise in:
  • Paid Social (LinkedIn, Meta)
  • Programmatic platforms (6sense, Viant, DSPs
• Strong understanding of:
  • Demand generation and ABM strategies
  • Audience targeting and intent data
  • Video and display best practices
  • Content syndication programs
• Experience with:
  • Google Analytics, Tableau, Amplitude
  • Salesforce, Marketo, marketing data infrastructure
• Knowledge of:
  • Experimentation frameworks
  • Incrementality and attribution
• Comfort using AI tools for marketing workflows

• Experience with ABM strategies and platforms
• Background in full-funnel marketing and attribution modeling
• Experience managing large-scale budgets
• Strong experimentation and growth marketing background
• Experience marketing to enterprise audiences (complex buying groups, long sales cycles, multi-stakeholder deals)