Senior Manager, Paid Media

Job Summary:   

The Senior Manager, Paid Media will lead our paid media strategy, execution, and growth across all platforms with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a creative thinker, a data-driven strategist, and an inspiring leader who can drive paid media growth while maintaining our brand voice and values.  

This is a hybrid position requiring 3 days onsite at our headquarters in Newton MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Key Responsibilities:  

• Strategy Development: Develop and implement a comprehensive paid media strategy that drives customer acquisition 
• Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform as needed. 
• Budget Management: Strategically allocate and manage budgets across paid channels  
• Collaboration: Partner with agencies and internal teams to innovate, test, and scale marketing tactics 
• Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition. Identify new channel testing opportunities to efficiently expand our paid media 
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations  
• Team Leadership: Grow and mentor a team of marketing specialists, providing guidance on best practices, professional development, and performance management 
• Partnership: Mange and work closely with agency partners to ensure we’re executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Meta, etc.). 
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities 

Minimum Qualifications:

• Bachelor's degree in marketing, or a related field required  
• 5-7 years of experience in digital or performance marketing 
• 3 years of experience managing direct reports 

Preferred Qualifications:

• Master's Degree Preferred 
• Proven track record of managing and executing successful SEM, Paid Social, and Programmatic campaigns across B2C or ecommerce 
• Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc. 
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads  
• Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Paid Social and Google (pMax, YouTube) 
• Excellent project management skills, with the ability to manage multiple projects and deadlines 
• Strong understanding of digital marketing best practices specifically across SEM and Paid Social 
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments 
• Agency experience is a plus 

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance