Lead strategy and execution of AI-driven, multi-channel marketing and ABM programs to drive brand growth, customer acquisition, and revenue. Build plans and KPIs, partner with Sales, optimize spend, own reporting and dashboards, manage agencies and marketing tech, and measure campaign impact across global markets.
Winning the race to bring new healthcare products safely to a waiting world drives Rapid Micro Biosystems (RMB) to combine today’s innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky’s the limit.
Careers at RMB are fast-moving, with the high growth you’d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You’ll do more, learn more, and have the ability to make a profound impact on our business.
The Senior Marketing Manager is a strategic, data‑driven leader responsible for developing and executing high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue. This role requires a forward‑thinking marketer who is fluent in AI‑powered marketing technologies and experienced in building Account‑Based Marketing (ABM) programs that drive measurable pipeline influence. The ideal candidate blends creativity with analytical rigor and thrives in a fast‑paced, cross‑functional environment.
This role is based in Lexington, MA US and reports to the Director of Marketing.
ESSENTIAL JOB FUNCTIONS
- Leverage AI‑driven insights, predictive analytics, and automation to enhance targeting, personalization, and campaign performance.
- Identify market opportunities, customer insights, and competitive trends to guide decision‑making.
- Build annual and quarterly marketing plans with clear KPIs and performance targets.
- Lead the strategy and execution of ABM programs across key segments and target accounts.
- Partner with Sales to define account tiers and personalized engagement strategies.
- Develop multi‑channel ABM campaigns that increase account penetration, accelerate deal cycles, and expand customer value.
- Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
- Lead multi‑channel campaigns across digital, content, events, and paid media.
- Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
- Ensure consistent brand messaging across all touchpoints.
- Use data and AI‑powered analytics platforms to evaluate campaign effectiveness and inform future strategy.
- Own marketing dashboards, reporting, and forecasting.
- Optimize spend across channels to maximize ROI.
- Oversee relationships with agencies, freelancers, and technology partners, including AI and ABM platform vendors.
- Coordinate the design of promotional material and distribute through online and offline channels.
- Network with industry experts and potential customers to drive brand awareness.
- Gather customer feedback to inform sales and product teams.
- Support team needs for internal meetings and deliverables.
- Skilled in managing a modern marketing technology stack
PREPARATION, KNOWLEDGE, SKILLS & ABILITIES
- Proven work experience as a Senior Marketing Manager or similar role
- Familiarity with B2B and B2C advertising campaigns
- Experience with CRM, ABM platforms, and modern marketing tech stacks
- Demonstrated expertise in Account‑Based Marketing strategy and execution
- Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)
- Proficient in HubSpot and Pardot
- Knowledge of SEO and Google Analytics
- Strong analytical skills with experience using marketing analytics tools
- Experience managing global or multi‑market campaigns
- Excellent communication, leadership, and project‑management abilities.
- Highly organized and driven
- Eager to continuously learn and grow
- Strong writing skills to translate complicated technical jargon into customer-facing materials
- Minimum BSc in Marketing, Communications, Public Relations or relevant field
- 5+ years of progressive marketing experience
WORKING CONDITIONS/PHYSICAL DEMANDS
- Flexible to travel less than 20%
- Experience working with international businesses
Rapid Micro Biosystems is proud to offer a competitive total compensation package designed to attract, inspire and retain the best talent in our industry. In addition to base pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant.
The base annual salary hiring range for this position is $155,000-$170,000
Starting salaries are determined based on skills, experience, budget and other job-related factors. More information about our total compensation package will be shared with candidates during the recruitment process.
ABOUT RAPID MICRO BIOSYSTEMS:
Rapid Micro Biosystems creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.
The company’s Growth Direct™—the first and only growth-based system to automate rapid compendial QC Micro testing—ensures data integrity, compliance, and operational efficiencies driven by rapid methods and automation.
Rapid Micro Biosystems is dedicated to providing groundbreaking technology and products to support companies in their journey to achieve greater reliability, efficiency, and better predictability, ultimately providing higher quality products for improved patient outcomes.
Rapid Micro Biosystems is headquartered in Lexington, Massachusetts. Our research & development, and manufacturing operations are located in Lowell, Massachusetts. Additionally, we maintain field offices in Freising, Germany; Switzerland, and Singapore.
Equal Opportunity:
Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.
Top Skills
Hubspot,Pardot,Google Analytics,Crm,Abm Platforms,Ai-Powered Marketing Tools,Predictive Analytics,Personalization Engines,Automation Platforms,Seo
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