Senior Manager, Marketing Strategy & Performance

JOB SUMMARY

The Senior Manager of Marketing Performance will play a critical role in advancing Marriott International’s Marketing Return on Investment (ROI) global agenda and strategic marketing effectiveness initiatives. This role will help build and orchestrate best-in-class marketing performance capabilities that enable smarter investment decisions, optimize marketing effectiveness, and drive sustainable growth across the enterprise.

This role is responsible for designing, planning and executing Marriott International's marketing measurement capabilities, including marketing mix modeling (MMM) to improve marketing efforts and optimize business outcomes (i.e., improve short-term revenue and long-term brand building ROI).  The role requires translating complex analytics into clear business recommendations and influencing decision-making across a highly matrixed, global organization.

The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in business, marketing, statistics, or related degree
• Three or more years of experience in marketing, strategy, business consultancy or advisory roles.
• Proven track record of executing multiple strategic projects simultaneously and successfully.
• Strong critical thinking and problem-solving skills.
• Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
• Excellent stakeholder management and interpersonal skills.
• Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.
• Demonstrated ability to drive and implement change initiatives.
• Excellent written and verbal communication skills.

Education and Experience Preferred

• Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

CORE WORK ACTIVITIES

• Support and execute on marketing performance projects, particularly related to marketing mix models.
• Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.
• Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.
• Manage complex stakeholder interactions to drive project success.
• Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.
• Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.
• Demonstrate strong critical thinking skills in project planning and execution.
• Willingly undertake and excel in challenging projects and initiatives.