Manage lifecycle marketing strategy and execution, focusing on email campaigns and data-driven experimentation to enhance renter engagement and retention.
We're seeking an experienced Sr. Lifecycle Marketing, Manager to drive lifecycle marketing strategy and execution, building email and multi-channel messaging programs that increase renter engagement and retention. This role is hands-on—you'll own campaign execution, develop testing frameworks, and drive strategic optimization while managing and developing one associate. You'll combine deep email marketing expertise with data-driven experimentation, partnering closely with product, analytics, and engineering teams to evolve our messaging capabilities and unlock growth opportunities.
Key Responsibilities:
- Own email strategy, campaign architecture, and lifecycle journeys. Build and execute campaigns that drive renter engagement and retention across all funnel stages.
- Design and execute sophisticated A/B and multivariate tests across email, push notifications, and emerging channels. Develop testing frameworks, establish hypotheses and measurement strategies, and translate experimental insights into strategic recommendations.
- Synthesize campaign and performance data into clear, actionable insights. Present strategic recommendations to stakeholders and leadership, connecting messaging outcomes to business impact.
- Maintain and optimize email as a core channel. Own deliverability, list health, segmentation strategy, and personalization. Create and optimize automated lifecycle journeys, campaigns, and reactivation programs.
- Develop audience segments and personalization approaches in collaboration with product and data teams to improve relevance and performance.
- Drive strategic expansion of push and SMS as distinct, high-impact channels. Develop tailored strategies, establish performance benchmarks, and design experimentation plans that validate effectiveness.
- Manage and mentor lifecycle associate on the team. Provide feedback, coaching, and development opportunities while ensuring quality campaign execution and performance standards.
- Build strong partnerships with product, analytics, brand, and engineering teams. Identify growth opportunities, manage dependencies, and drive collaborative optimization efforts.
- Continuously improve processes and operations. Streamline workflows, establish best practices, and stay current with email marketing standards and emerging trends.
Required Experience & Skills:
- Email Marketing Expertise: 5+ years of hands-on experience building, deploying, and optimizing email campaigns in B2C. Deep understanding of email strategy, segmentation, and performance optimization through testing.
- Platform Proficiency: Deep hands-on experience with Iterable or similar enterprise marketing automation platforms. Understanding of email deliverability, list management, and personalization capabilities.
- Data-Driven Experimentation: Proven expertise designing and analyzing A/B and multivariate tests with strong statistical literacy. Comfortable with BI platforms (e.g., Looker) to independently explore data and make data-driven recommendations.
- Analytical Mindset: Strong analytical and problem-solving skills. Ability to identify metrics and KPIs, spot trends, and make data-driven decisions.
- Technical Proficiency: Hands-on experience with HTML for customizing email templates.
- Communication & Partnership: Excellent communication skills translating complex data into clear insights. Strong ability to build and maintain relationships with cross-functional stakeholders.
- Strategic Thinking: Ability to balance hands-on execution with strategic planning. Proactively identifies opportunities and challenges, and brings a growth mindset to the role.
Nice to Have:
- Experience mentoring or managing team members
- SQL proficiency for data analysis
- Experience with additional lifecycle channels (push notifications, SMS, in-app messaging)
- Background in high-growth tech companies or B2C/marketplace environments
- Familiarity with the real estate industry
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US Total Target Compensation (TTC) for this position is:
- Zone 1: $152,000 - $184,000 TTC (including $137,000 - $166,000 base salary) + equity
- Zone 2: $140,000 - $170,000 TTC (including $126,000 - $153,000 base salary) + equity
- Zone 3: $129,000 - $156,000 TTC (including $116,000 - $141,000 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Top Skills
HTML
Iterable
Looker
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