The Senior Manager will drive Level99's player engagement strategy, overseeing acquisition, retention, and loyalty through data-driven campaigns across multiple channels.
WHO WE ARE
Level99 is a real-world gaming venue designed for adults, featuring over 50 mental and physical challenges in artistic environments. Games range from ninja warrior obstacle course style challenges to mental logic puzzles, and everything in between. Each challenge is quick—just 1 to 4 minutes—and Players can do the same room over and over again, or they can move on to something new. Like a video game, Players earn rewards, climb the leaderboard, and make progress – each time a Player comes back, the game remembers where they left off.
Alongside the games, Level99 offers a full-service bar and award-winning restaurant – featuring scratch-cooking, local craft beers, handmade cocktails, and a variety of event spaces. Level99 has locations in Natick, MA, Providence, RI, Tysons, VA, and is opening in West Hartford, CT, Disney Springs, FL, and King of Prussia, PA. Level99 is backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects ranging from 5 Wits to Walt Disney Imagineering. Visit www.level99.com for more details.
OVERVIEW
Reporting to the VP of Marketing, the Senior Manager – Lifecycle & Growth Marketing will own how Level99 connects with players before and after their visit, with the goal of driving repeat visits. This role will oversee the full player lifecycle - from acquisition-driven paid media to post-visit reactivation and loyalty- developing data-driven campaigns, personalization systems, and automation at scale. They’ll architect Level99’s loyalty program in collaboration with cross functional teams, bridging marketing, creative, operations, and technology while also leading best-in-class acquisition and retention programs across paid digital, email, SMS, events, and promotions. The ideal candidate is a cross-functional leader who acts with ownership, integrity, and optimism, helping shape the future of Level99’s marketing engine.
RESPONSIBILITIES
- Develop and execute a multi-year Player engagement roadmap covering acquisition, activation, retention, and advocacy.
- Partner with Tech to select, integrate, and optimize CDP and ESP platforms enabling personalization and loyalty at scale.
- Design segmentation and automation strategies across email, SMS, and other channels based on Player behavior and visit data.
- Lead the marketing responsibilities for loyalty and design the program with cross functional teams to define the future of our loyalty program. Own development of tournaments, programs, and the front-end consumer facing voice.
- Oversee paid digital strategy and execution across Google, Meta, YouTube, and emerging platforms to drive awareness and conversion.
- Manage media budgets, creative testing, and analytics to optimize performance and ensure cohesive storytelling across all channels.
- Define and track KPIs across the full lifecycle, translating insights into actionable marketing and in-venue strategies.
- Maintain reporting dashboards and drive continuous A/B testing and optimization across lifecycle and paid programs.
MUST-HAVE SKILLS
- 5+ years of marketing experience, with expertise in lifecycle, loyalty, and performance marketing strategy, planning, and execution.
- Hands-on experience with Mailchimp/Klaviyo or similar ESP, Meta Ads Manager, Google Ads, and analytics tools.
- Strong creative instincts with experience concepting and executing brand campaigns.
- Analytical mindset with comfort in performance data, ROI analysis, segmentation, and budget management.
- Prior experience in multi-unit hospitality, entertainment, or restaurant industries is a plus.
- Self-starter who is comfortable with ambiguity and finds joy in creating structure.
- Team first mentality with willingness to jump in wherever is needed.
- Positive attitude and someone who leads by example.
- Strong communication skills.
OTHER DESIRABLE (BUT NOT NECESSARY) SKILLS & EXPERIENCE INCLUDE
- Proven track record of scaling lifecycle and loyalty programs that drive measurable growth.
While we don’t expect a candidate to have deep experience in all of the above, we’re looking for someone with the passion and capability to learn quickly in the areas that are new!
YOU MIGHT BE A FIT ON THE LEVEL99 TEAM IF YOU…
• Like to laugh, would be described as a "low maintenance, low drama" person, have a tendency to have a bit of fun while you work
• Have a high tolerance for ambiguity, like to go fast, and are excited to learn on the job
• Are just a little bit obsessive about getting the details right the first time
• Have a high energy personality, the kind of person who is typically smiling, and likes to "get it done now"
Level99 is an E-Verify employer.
Top Skills
Analytics Tools
Google Ads
Klaviyo
Mailchimp
Meta Ads Manager
Level99 Natick, Massachusetts, USA Office
1235 Worcester St., Natick, MA, United States, 01760
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