The Senior Manager will execute strategic marketing initiatives for healthcare providers, enhance brand awareness, and track performance metrics while collaborating across teams.
About the Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Senior Manager Health Care Professional Marketing will be responsible for supporting the development and execution of strategic marketing initiatives aimed at engaging healthcare providers (HCPs) and driving brand awareness and adoption. This role involves collaborating with cross-functional teams to implement effective omnichannel marketing strategies, coordinate educational initiatives, and manage event participation, all while tracking performance metrics to ensure successful execution. Ultimately, the position aims to enhance the HCP experience and optimize brand performance in alignment with overall business objectives.
Relationships
Reports to the Director of HCP/KOL Marketing. Collaborates with sales, marketing, training, and finance teams to ensure alignment with business objectives and regulatory requirements.
Essential Functions
• Brand/Therapy Area Management
o Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies. Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance
• HCP Experience Strategy
o Assist in crafting and executing HCP experience strategies, ensuring consistent messaging and communication across all touchpoints. Play an active role in the implementation of various marketing initiatives
• Strategic Planning and Execution
o Help address competitive obstacles and participate in developing marketing plans that are both compelling and actionable. Collaborate on campaign development to ensure timely execution and alignment with the brand's strategic direction
• Omnichannel Experience Strategy
o Provide consumer insights to the omnichannel marketing team to develop and execute effective branded and unbranded marketing strategies that drive HCP engagement and activation efforts
• Early Market Education
o Support the design and execution of educational initiatives and campaigns that increase brand awareness among healthcare professionals (HCPs) for upcoming launches
• Learning Event Coordination
o Assist in organizing and coordinating participation in scientific conferences, symposia, and other relevant events to enhance brand visibility and engage HCPs effectively
• Measuring Performance
o Help establish and track key performance indicators (KPIs) to assess the success of HCP engagement strategies, while regularly analysing data to inform strategy adjustments and improve execution
• Health Systems Strategy Support
o Collaborate with medical affairs and market access teams to support the execution of health systems strategies that ensure adequate access to brand for HCPs at the system level
• Budget Management Support
o Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals
Physical Requirements
20-30% overnight travel required.
Qualifications
• Requires a Bachelor's degree; advanced degree preferred
• Minimum of 7+ years of experience, including demonstrated history in a marketing or field engagement role within the pharmaceutical industry
• Experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within TA preferred
• Experience designing and delivering field training programs for sales teams
• Understanding of field force dynamics and incentive compensation planning
• Strong project management skills with ability to prioritize tasks and manage deadlines
• Strong collaboration and communication skills to work effectively with cross-functional teams
• Expertise in regulatory guidelines related to promotional material development and field engagement
The base compensation range for this position is $ 116,810 to $ 216,100. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.
Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Senior Manager Health Care Professional Marketing will be responsible for supporting the development and execution of strategic marketing initiatives aimed at engaging healthcare providers (HCPs) and driving brand awareness and adoption. This role involves collaborating with cross-functional teams to implement effective omnichannel marketing strategies, coordinate educational initiatives, and manage event participation, all while tracking performance metrics to ensure successful execution. Ultimately, the position aims to enhance the HCP experience and optimize brand performance in alignment with overall business objectives.
Relationships
Reports to the Director of HCP/KOL Marketing. Collaborates with sales, marketing, training, and finance teams to ensure alignment with business objectives and regulatory requirements.
Essential Functions
• Brand/Therapy Area Management
o Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies. Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance
• HCP Experience Strategy
o Assist in crafting and executing HCP experience strategies, ensuring consistent messaging and communication across all touchpoints. Play an active role in the implementation of various marketing initiatives
• Strategic Planning and Execution
o Help address competitive obstacles and participate in developing marketing plans that are both compelling and actionable. Collaborate on campaign development to ensure timely execution and alignment with the brand's strategic direction
• Omnichannel Experience Strategy
o Provide consumer insights to the omnichannel marketing team to develop and execute effective branded and unbranded marketing strategies that drive HCP engagement and activation efforts
• Early Market Education
o Support the design and execution of educational initiatives and campaigns that increase brand awareness among healthcare professionals (HCPs) for upcoming launches
• Learning Event Coordination
o Assist in organizing and coordinating participation in scientific conferences, symposia, and other relevant events to enhance brand visibility and engage HCPs effectively
• Measuring Performance
o Help establish and track key performance indicators (KPIs) to assess the success of HCP engagement strategies, while regularly analysing data to inform strategy adjustments and improve execution
• Health Systems Strategy Support
o Collaborate with medical affairs and market access teams to support the execution of health systems strategies that ensure adequate access to brand for HCPs at the system level
• Budget Management Support
o Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals
Physical Requirements
20-30% overnight travel required.
Qualifications
• Requires a Bachelor's degree; advanced degree preferred
• Minimum of 7+ years of experience, including demonstrated history in a marketing or field engagement role within the pharmaceutical industry
• Experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within TA preferred
• Experience designing and delivering field training programs for sales teams
• Understanding of field force dynamics and incentive compensation planning
• Strong project management skills with ability to prioritize tasks and manage deadlines
• Strong collaboration and communication skills to work effectively with cross-functional teams
• Expertise in regulatory guidelines related to promotional material development and field engagement
The base compensation range for this position is $ 116,810 to $ 216,100. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.
Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Top Skills
Budget Management
Data Analysis
Marketing Strategies
Performance Metrics
Project Management
Novo Nordisk Cambridge, Massachusetts, USA Office
Novo Nordisk Novo Nordisk Bio Innovation Hub Office
Our Bio Innovation Hub is the headquarters for Global R&D Business Development across all our therapeutic and technology areas. Cambridge reigns as one of the world's top innovation ecosystems, as it is home to leading academic institutions, hospitals, and R&D organizations.
Novo Nordisk Lexington, Massachusetts, USA Office
Focused on driving innovation in RNAi (ribonucleic acid interference) to selectively target and silence genes that cause or contribute to disease.
Novo Nordisk Watertown, Massachusetts, USA Office
Our research centre located in Watertown is focused on the development and commercialization of novel therapeutics to transform the lives of patients with rare hematologic diseases and cancers.
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