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Coursera

Senior Content Marketing Manager, Enterprise

Reposted 8 Days Ago
Remote
Hiring Remotely in United States
147K-210K Annually
Senior level
Remote
Hiring Remotely in United States
147K-210K Annually
Senior level
As the Senior Manager, Enterprise Content Marketing, you will lead the development and execution of a global content strategy to enhance Coursera's position in the market. You will manage a team, create content across buyer journeys, and align with various stakeholders to support the sales pipeline.
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Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading universities and industry partners to offer a broad catalogue of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview

As the Senior Manager, Enterprise Content Marketing, you will be a key leader responsible for developing and executing a global enterprise content strategy that positions Coursera as a leader in the future of learning and work. This role requires you to manage and empower a team of content marketers to produce high-quality, insightful, relevant, and actionable content across the enterprise buyer journey. You'll work closely with marketing and sales stakeholders as well as the Enterprise PR team to align content efforts with business priorities, ensuring our content not only earns audience trust but also accelerates the sales pipeline. You are a creative, motivated, and collaborative individual who values the opportunity to make an impact. The role reports to the Head of Global Communications and is a highly cross-functional position.

Responsibilities

  • Develop a full-funnel content marketing strategy and editorial calendar to drive engagement and leads, accelerate the sales pipeline, and grow global thought leadership 
  • Empower a team of content marketers by setting clear goals, providing strategic guidance, and fostering a collaborative environment
  • Partner with campaign marketing, regional marketing, product marketing, sales, data science, Enterprise PR, brand, and web teams to align content strategy with GTM plans
  • Create a wide range of content assets, including data reports, whitepapers, articles, infographics, videos, and microsites
  • Analyze content performance to inform editorial decisions and demonstrate business impact
  • Act as editorial lead and review all content to ensure it is of the highest editorial quality
  • Be a strategic thinker, constantly exploring new ways to leverage our platform data and third-party partnerships to connect with our audiences

Basic Qualifications

  • 10+ years of experience in content marketing, preferably in a B2B/enterprise environment 
  • Strong background in developing full-funnel content marketing strategy and track record of developing and measuring world-class content assets 
  • Proven experience managing and leading a team and overseeing freelancers or agencies, while also taking ownership of directly producing content
  • Demonstrable understanding of how to use AI-powered tools to improve efficiency and scale content production
  • Ability to design and execute quantitative research using surveys or proprietary data

Preferred Qualifications

  • Understanding of the evolving education landscape and the future of learning
  • Experience using content management tools such as Contentful or Airtable
  • Experience managing team budgets

If this opportunity interests you, you might like these courses on Coursera:

  • B2B Marketing
  • Generative AI for Marketers Specialization

Compensation

US Zone 1 - 

$178,500 - $210,000 USD

US Zone 2 -

$155,975 - $183,500 USD

US Zone 3 - 

$147,050 - $173,000 USD

Current Zone Locations:

Compensation for this role is location-based using four U.S. pay zones:
  • US-Z1: Bay Area
  • US-Z2: NYC and Seattle Metro
  • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
  • US-Z4: All other U.S. states
Base pay aligns to your zone and will also reflect your experience and role level. Your recruiter will confirm your zone and the applicable range early in the process; we disclose pay ranges where required.

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.


#LI-JC1
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected].
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 

Top Skills

Ai-Powered Tools
Airtable
Contentful

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