Senior Manager, Demand Generation (Remote)

The Senior Manager, Demand Generation is a strategic, data-driven and hands-on marketer who will lead our efforts in finding and acquiring new restaurant brands and locations for the ezCater Marketplace. This role will sit in our Supply Marketing team and be instrumental in designing, executing, and optimizing integrated marketing programs that engage restaurant brands and drive measurable impact.

The ideal candidate has a deep understanding of B2B targeting and acquisition strategies, marketing automation, and full-funnel campaign execution. You will work closely with sales, product marketing, content marketing, marketing operations and sales operations to build scalable acquisition and expansion processes that deliver high-quality leads, accelerate sales wins, and create the best possible network for our demand side customers.

What You'll Do: 

• Develop and own the demand generation strategy to drive inbound SMB leads (independent restaurants and franchisees) and win and expand top restaurant brands
• Plan and execute multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars
• Build decision maker targeting lists and collaborative go-to-market strategies to support outbound sales efforts
• Analyze campaign performance, pipeline contribution, and ROI to inform future planning and optimize spend
• Partner with marketing and sales operations to improve data quality and support CRM migration
• Manage marketing automation, CRM integration and marketing-enabled sales sequences to drive more effective and measurable sales outcomes
• Partner with product marketing to ensure campaigns align with ICP and persona messaging, product launches, and go-to-market priorities
• Own the demand generation calendar and pipeline forecasts, communicating progress and insights to key stakeholders
• Partner with our content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time

What You Have: 

• 8+ years of experience in marketing, with success building and scaling B2B marketing programs. Experience with Hubspot and Salesforce and marketing to the restaurant industry is a plus.
• Proven track record of driving measurable qualified lead volume and pipeline
• Strong leadership experience, including managing people and cross-functional initiatives
• Analytical mindset with the ability to turn data into actionable insights
• Excellent communication, project management, and stakeholder collaboration skills
• A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time.

The national cash compensation range for this role is $148,000 - $209,000 per year.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!