Senior Manager of Demand Generation & Content

LifeLabs Learning is the source for instantly useful, delightfully unusual, science-backed training for managers and teams. We teach skills to build passionate and high-performing teams faster.

We're a diverse team of experts who focus on Tipping Point Skills(TM) like coaching, feedback, prioritization, and inclusion — teaching only the behaviors that lead to the biggest impact in the shortest time. We make these skills stick by helping organizations build them into their culture and systems - and we have fun doing it! Learn more about us here!

---------------------------------------------------------------------------------------------

We are seeking a highly motivated and strategic Senior Manager of Demand Generation & Content who will own our demand generation and content marketing programs. You will lead the strategy, execution, and optimization of campaigns and content across multiple channels to attract, engage, and convert our target audience.

Your expertise in content strategy, demand generation, lifecycle, events, SEO, paid advertising, inbound marketing, website optimization, and ability to leverage AI across all workflows will be pivotal to success. You’ll develop content that inspires action — connecting LifeLabs Learning’s distinctive voice and science-backed approach to the people and companies that need it most. Your role is to amplify the impact of LifeLabs’ event strategy by aligning event activities with broader marketing and revenue goals. You’ll partner closely with the Events Manager to ensure each event—whether a Culture Club, Partner Event, or Conference—drives measurable engagement, leads, and brand visibility.

As a key leader in our marketing team, you’ll increase our reach, revenue, and brand impact by creating a cohesive and data-informed growth engine. You’ll manage a Content Coordinator and Events Manager and partner with agencies, freelancers, and cross-functional teams to bring campaigns and stories to life.

You’ll be a pillar of our marketing engine — helping us share the value of LifeLabs’ unique approach to skills development and manager training with our ideal customer profiles.

Integrated Campaigns:

• Develop a deep understanding of our ICPs and customer personas. Concept, plan, and launch multichannel campaigns anchored in content that educates and converts.

• Lead the collaboration between content creation contributors (copywriter, designer) and channel agencies to ensure every campaign, from paid to email, is built around a strong, insight-driven story.

• Report on KPIs for each campaign, providing analysis, insights, and learnings to continuously improve performance.

Paid Advertising:

• Own the paid advertising strategy across search and social, including Meta, Google, and LinkedIn, using creative and content testing to optimize ad performance and messaging.

• Clarify goals by channel and campaign, share weekly and quarterly updates, and drive down CPL while improving lead quality.

• Use paid channels as a testbed for content ideas and messaging before scaling to owned channels.

Inbound Marketing, Website Optimization, AI Search:

• Define and execute inbound strategies that use content to attract and engage our ICPs (e.g., blogs, guides, thought leadership, gated assets).

• Lead experiments to determine when and how to gate content for maximum impact and ROI.

• Collaborate with developers and designers to enhance UX and conversion paths on our website.

• Manage our SEO agency and implement SEO best practices and oversee quarterly audits (via SEMrush or similar tools) to improve visibility and performance.

• Use GA4 dashboards to track and report web traffic, content performance, and conversion trends.

• Continuously learn about and optimize for AI Search

• Support self-serve Membership growth through optimized content flows, landing pages, and experiments promoting product initiatives (e.g., free trials, “try before you buy”).

• Lead LifeLabs’ annual and quarterly content strategy — defining topics, formats, and distribution plans that align with business goals and audience needs.

• Partner with SMEs, facilitators, and consultants to turn insights into high-value marketing content (blogs, case studies, videos, webinars, guides).

• Develop an editorial calendar that supports both demand generation and brand storytelling goals.

• Coordinate freelancers, agencies, and internal contributors through clear briefs, timelines, and deliverables.

• Ensure all content maintains brand voice, accuracy, and alignment with LifeLabs’ thought leadership positioning.

• Oversee SEO content strategy and keyword roadmap, tracking results and iterating based on performance.

• Report on key content metrics (traffic, engagement, conversion) and analyze what formats and topics drive pipeline impact.

Podcast Strategy & Production:

• Lead the content strategy for The Leader Lab podcast, shaping episodes that align with LifeLabs’ mission and drive thought leadership in the leadership development space.

• Partner with hosts, producers, and the broader Marketing team to define the editorial calendar, guest lineup, and key themes that support our brand and demand generation goals.

Podcast Promotion & Growth:

• Develop and execute multi-channel promotion strategies for each episode, including email, social media, website, paid campaigns, and partner cross-promotions.

• Repurpose podcast content into derivative formats (articles, clips, infographics, email nurture content) to extend reach and engagement.

• Manage and mentor the Events Manager, supporting the creation of the events calendar, ROI of all events and continually improving the experience of our events for our community

• Continue to build on the success of our virtual and in person events engine, this includes our signature Culture Club series for HR/People Ops leader

• Leverage event data (registrations, MQLs, attendance, engagement) to evaluate ROI and optimize future event investments.

• Oversee the event funnel, testing messaging and offer strategies to increase conversion from event awareness → registration → sales-qualified opportunities.

• Support the Events Manager in prioritizing high-impact partnerships, managing budgets, and identifying scalable processes that grow event-driven demand.

• Manage and mentor the Content Coordinator, providing clear expectations, KPIs, and feedback loops.

• Build the Coordinator’s capacity in content-driven growth and demand generation tactics.

• Manage agencies and freelancers with clarity, ensuring deliverables and timelines are met.

• Own communication and accountability across stakeholders to ensure campaign excellence.

Lead Generation:

• MoM increase in Leads, MQLs, and SQLs driven by content, organic traffic, and campaigns.

• Total pipeline contribution from content-led growth channels.

• Increase in self-serve Membership conversions from web content and inbound flows.

Content Performance:

• Growth in organic traffic and engagement rates across owned content.

• Measurable contribution of content assets to MQL/SQL conversion and pipeline.

• Quarterly improvements in SEO keyword rankings and visibility.

• Podcast Audience Growth: Increase in The Leader Lab subscribers, downloads, and repeat listenership across all platforms.

Lifecycle Performance:

• Increased lead-to-customer conversion rates.

• Improved conversion rates across funnel stages (Lead → MQL → SQL → Opportunity).

Paid Advertising:

• Lower cost per lead (CPL) and improved ROI across paid channels.

• Increased reach and engagement with paid content campaigns.

Overall Marketing Impact:

• Contribution to strategic goals outlined in the Marketing Plan.

• Clear connection between content marketing, demand generation, and revenue growth.

• 7 years experience (preferably more)

• Digital marketer

• Content strategy experience

• Paid advertisement (SEO, paid ads, content strategy, demand generation)

• Management experience

• B2B experience (not B2C)

• AI usage

• Podcast experience

• SaaS background

• Location: Remote

• Employment Type: Full-time

• Salary: 150k - 170k

Let’s do this! Come be part of a team where you will learn something new every day, challenge yourself and others, laugh a lot, and make a real impact by teaching people life’s most useful skills.

LifeLabs Learning is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We will not have access to your personal Equal Employment Opportunity Commission information during the interview process. LifeLabs Learning is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please let us know in your application or email us at [email protected]