Senior Manager, Customer Marketing

Position Overview

Autodesk is seeking a strategic and operationally strong Senior Manager of Customer Marketing to lead and further mature our global Customer Marketing team.  

This role is central to Autodesk’s commitment to putting customers first. You will elevate how customer voices are represented, activated, and celebrated across the organization. 

As a highly cross‑functional leader, you’ll oversee customer advocacy programs, executive engagement initiatives such as the Construction Executive Council (CXC), and flagship customer recognition programs including Autodesk’s 40 Under 40 Awards and Design and Make Awards, alongside Autodesk’s broader customer storytelling ecosystem. Your work will ensure customer stories are thoughtful, authentic, and strategically aligned while driving meaningful business impact across regions and industries. 

The ideal candidate is strategically creative—able to connect customer narratives to business outcomes—while also bringing the operational rigor needed to scale programs globally. You thrive in collaborative, fast-paced environments and confidently build trust and influence cross‑functional partners to drive alignment and results. 

Responsibilities 

• Lead and develop a high-performing Customer Marketing team 

• Define and execute a comprehensive customer marketing strategy aligned to Autodesk’s business and brand priorities 

• Establish clear goals, KPIs, and reporting frameworks to measure program impact and influence on pipeline, revenue, brand visibility, and customer engagement

• Drive operational rigor to ensure programs scale globally and efficiently

• Own the strategy and governance of Autodesk’s customer reference repository ensuring it is accurate, discoverable, and actively leveraged across the business 

• Partner with Sales, Customer Success, Comms, Product and Industry Marketing, Demand Gen, Impact and Education teams to identify, develop, and activate customer stories across campaigns, events, digital, PR, and field enablement 

• Ensure we maximize the value and reach of every customer story across channels and regions

• Build processes that streamline reference recruitment, approvals and consent, activation, and measurement of customer stories 

• Oversee and further operationalize executive council programs, including the Construction Executive Council (CXC)—a respected, invite-only forum of senior industry leaders

• Drive cross-functional alignment across Sales, Industry Strategy, Product, and Marketing to ensure councils operate efficiently, consistently, and at scale

• Oversee council strategy, content, and establish success metrics to measure influence on pipeline, strategic relationships, and product feedback loops

• Oversee the strategy and execution of Autodesk’s flagship recognition programs, including 40 Under 40 Awards and the Design and Make Awards

• Elevate these programs as brand-building, pipeline-influencing initiatives

• Ensure operational excellence in nomination, selection, storytelling, amplification, and post-award activation

• Partner with Brand and Communications to amplify award winners and maximize earned and owned media impact     

• Serve as the central connector between Customer Marketing and key stakeholders across Autodesk’s go-to-market teams

• Influence stakeholders without direct authority and align teams around shared goals  

• Ensure customer advocacy efforts are embedded into integrated go-to-market planning 

• Drive scalable processes, systems, and governance to support global execution 

• Develop clear measurement frameworks to track impact of customer marketing programs 

• Connect advocacy efforts to business outcomes including pipeline influence, deal acceleration, retention, and brand lift 

• Continuously optimize programs based on performance insights and stakeholder feedback ​

Minimum Qualifications 

• 12+ years of experience in customer marketing, advocacy, brand marketing, or related field 

• 5+ years of experience managing and developing high-performing teams 

• Proven experience building and scaling customer advocacy or reference programs for enterprise or global brands 

• Demonstrated ability to lead highly cross-functional initiatives across marketing and sales organizations 

• Strong operational mindset with experience building scalable processes and systems 

• Experience establishing KPIs and reporting frameworks to measure program impact 

• Excellent executive communication and stakeholder management skills 

Preferred Qualifications 

• Experience managing executive engagement or customer council programs 

• Experience leading customer recognition or awards programs 

• Familiarity with reference management platforms and AI tools 

• Experience supporting ABM and enterprise sales motions 

• Strong storytelling instincts and ability to translate customer outcomes into compelling narratives 

• Experience working in global, matrixed organizations 

• Background in B2B SaaS, technology, or design/construction/engineering industries 

The Ideal Candidate

• Strategic thinking with strong execution focus 

• Enterprise program development and scaling expertise 

• Cross-functional leadership and influence 

• Customer-centric mindset 

• Data-driven decision making 

• Operational excellence 

• Executive presence