Senior Manager, Campaign Management - Search - CVS Media Exchange (CMX)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. 

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. 

CVS Media Exchange is hiring a Senior Manager, Optimization and Performance – Sponsored Product.  This role will report to the Lead Director, Optimization and Performance.  

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.  

The Senior Manager, Optimization and Performance – Sponsored Product is responsible for performance and optimization of CMX paid search campaigns through our owned and operated properties. This individual will run the day-to-day operations of campaign management and optimization for paid search on CVS.com display and app, ensuring the highest level of performance.  The ideal candidate is an innovative thinker with expert level knowledge in all things paid search with the ability to flex between hand-on-keyboard work to strategy development. 

Responsibilities :

• Manage, run, and perform hands-on-keyboard activation for all CMX sold Sponsored Product Campaigns on CVS.com/App. 

• Architect operational workflows & playbooks for Sponsored Products campaign performance; including SLAs & best practices 

• Surface overarching learnings to strengthen/enhance our Sponsored Products playbook. 

• Collaborate with client solutions, product, and analytics teams to deliver on key client needs. 

• Ensure CMX campaigns are meeting their goals by managing campaign pacing, performance, and margin through continuous optimization.  

• Develop best practices and seek to continuously improve workflows to support all aspects of campaign activation and execution. 

• Serve as our expert in troubleshooting campaign performance issues with CMX Sponsored Product Ad Technology Platforms 

• Manage issues related to campaign troubleshooting, campaign delivery, and campaign performance.  

• Participate in testing initiatives for new ad products and feature enhancements 

• Keep up-to-date with industry changes, case studies and regulatory impacts  

• Collaborate with CMX teams to determine the optimal media mix solutions  

• Analyze and understand inventory levers and patterns  

Location :

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 3 days a week (Tuesday - Thursday): Boston or Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL. 

Required Qualifications: 

• 7+ years of experience in media/advertising 

• 5+ years managing paid search/performance campaigns, with a strong track record of successful campaign management. 

• 2+ years of team management experience  

Preferred Qualifications: 

• Retail media and/or B2B experience is a plus 

• Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics 

• Demonstrated professional maturity with strong interpersonal skills in interacting with internal/external senior leaders 

• Strong managerial experience, including experience hiring, developing, and mentoring a team 

• Experience working in, and ability to thrive in, a fast-paced environment 

• Detail oriented; possessing critical thinking, analytical and problem-solving skills 

• Comfort with reporting and using data sets for deeper analysis.

• Expert problem solving and troubleshooting abilities

• Proficient with Microsoft Office Suite (Outlook, PowerPoint, Excel)

• Effective time management skills – ability to prioritize and meet deadlines

• Entrepreneurial spirit seeking to drive innovation

Education:

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.