Branch (branch.io)
Senior Manager of Business Strategy - Performance Marketing Consultant, US
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
Branch is seeking a Senior Performance Marketing Consultant to join our Business Strategy team as we continue to grow. You aren’t just a technical expert, you are a performance marketing visionary. You will act as a trusted advisor to our most sophisticated customers, and most prestigious global brands, helping them navigate the complex world of mobile advertising, Self-Attributing Networks (SANs), and multi-touch attribution.
Your mission is to ensure our customers aren't just collecting data, but are using it to drive maximum ROI. You will bridge the gap between ad agencies, internal brand teams, and our product platform, ensuring every dollar of ad spend is optimized and accounted for.
As a Senior Manager of Business Strategy - Performance Marketing Consultant, you’ll work on:- Performance Marketing Consulting: Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
- Data Hygiene & Optimization: Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
- Agency & Brand Orchestration: Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
- Executive Storytelling: Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
- Strategic ROI Analysis: Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
- Branch Performance Evangelist: Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.
- 7+ years of experience in performance marketing, mobile growth, or digital media consulting.
- Expertise in Mobile Attribution: Deep knowledge of how MMPs work and the nuances of SKAdNetwork (SKAN), ATT, and cross-platform tracking.
- SAN Specialist: You understand the "black box" of Self-Attributing Networks inside and out and understand how to validate their reported performance against third-party data.
- Analytical Rigor: Proficiency in SQL, Tableau, or similar BI tools to manipulate large datasets and extract meaningful trends. Fluent in turning large amounts of data into concise, insightful visualizations.
- Executive Presence: Proven ability to command a room (or a Zoom) of executives and influence their strategic roadmap through data.
- Inquisitive Mindset: You enjoy the "detective work" of finding why data doesn't match, and have a passion for creating new analyses, standards, benchmarks and best practices. You can even turn your expertise into training and educational materials to support other teams.
- Experience working at an MMP or a major Ad Agency in a technical/strategic role.
- Background in Econometrics or Media Mix Modeling (MMM).
- Active participation in the mobile growth community.
- Management or strategy consulting experience.
This role does not qualify for relocation or visa sponsorship.
Our preference is to hire candidates in a hybrid capacity based in New York, NY. We are also open to hybrid candidates located in Mountain View, CA or Austin, TX, as well as fully remote candidates in select states, including Colorado, Texas, Illinois, Washington, New York, and California.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in NYC, is $180,000-$199,000. Please note that this information is provided for those hired in NYC only. Compensation for candidates outside of NYC will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. This role additionally includes a 10% annual bonus tied to company goals.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
