The Senior Manager, Brand Strategy will integrate brand and performance marketing, develop strategies, and enhance cohesive campaigns across various channels, working closely with multiple teams.
Who We Are
ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.
We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!
About the Role:
At ButcherBox, we’re looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketing—helping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today.
This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative. The focus is on pulling brand strategy through our existing marketing ecosystem—partnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels.
This is a highly collaborative, hands-on role for a strategic thinker with strong brand instincts, deep channel context, and a practical, execution-minded approach.
The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative.
What You'll Do:
Brand × Performance Strategy:
•Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
•Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
•Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
•Help connect brand storytelling to measurable business impact
•Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
•Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
•Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
•Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
Campaign & Channel Integration:
•Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
•Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
•Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
•Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
Strategic Brief Ownership:
•Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
•Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
•Maintain consistency across briefs while allowing for channel-specific nuance
•Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
Organic Social Strategy & Integration:
•Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
•Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
•Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
•Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
Cross-Functional Partnership:
•Act as a trusted thought partner and collaborator with Growth and CRM teams
•Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
•Help align teams around shared narratives, priorities, and goals without owning channel execution directly
•Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
Brand Instincts & Stewardship:
•Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
•Pull through and amplify the existing brand vision across campaigns, channels, and key moments
•Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
•Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
•Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
Creative Partnership:
•Provide strategic context and inputs for creative briefs
•Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
•Help pressure-test concepts for both brand impact and performance viability
What We’re Looking For
Experience:
•7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
•Hands-on experience working at the intersection of brand and performance marketing
•Strong partnership experience with Growth, CRM, and paid channel teams
•Experience in DTC and/or omnichannel environments
Skills & Mindset:
•Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
•Ability to think in campaigns, not just channels
•Performance-literate and comfortable working with data, testing, and iteration
•Clear, confident communicator and collaborator
•Strong brand instincts with a pragmatic, execution-oriented mindset
•Comfortable pulling strategy through ambiguity rather than creating from scratch
What Success Looks Like
•Brand strategy is clearly reflected in performance and lifecycle channels
•Campaigns feel more cohesive across paid, owned, and awareness efforts
•Growth and CRM teams have a strong strategic partner, not an added layer
•Brand storytelling supports both engagement and performance outcomes
•Investment in brand feels intentional, measurable, and scalable
•Teams demonstrate stronger brand fluency and consistently apply core value propositions in their work
What We Offer
Our Values
We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.
Benefits
•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
•Financial: 401(k) with generous employer match
•Annual bonus based on company performance
•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more
ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.
Top Skills
CRM
Google
Influencers
Meta
ButcherBox Boston, Massachusetts, USA Office
Boston, MA, United States
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