Lead Houzz Pro's content program by developing and executing content strategies, overseeing the editorial calendar, and collaborating with marketing teams to enhance brand voice and drive demand.
NOTE: To be considered for this role, we ask that you please enter a short explanation of how your expertise aligns with this role in the 'Additional Information' section of the application.
About the Role
Houzz is looking for a Sr. Manager, Brand and Industry Content, to build and lead Houzz Pro’s content program. This is a high-impact role where you’ll own the content engine end-to-end — from developing thought leadership that elevates our brand, to creating assets that drive demand, to enabling sales with the right tools.
What You’ll Do
- Develop and execute a content strategy aligned with our business goals, ICPs, and buyer journey.
- Own the editorial calendar and ensure timely production of high-quality content across formats: blogs, guides, case studies, videos, webinars, and more.
- Write, edit copy, and update popular content on the site to improve utility and freshness.
- Own the product roadmap for our CMS, partnering with engineering stakeholders to create new article page features (e.g. interactive charts, sign up forms, etc.) that integrate with our sales and marketing funnels.
- Collaborate with product marketing, demand generation, sales, and customer marketing to create assets that support campaigns, launches, and customer stories.
- Partner with integrated marketing and the SEO and Social teams to drive distribution across owned, earned, and paid channels — optimizing for SEO, discoverability, and engagement.
- Establish scalable content processes, managing in-house creators, freelancers, community experts and others as needed.
- Define and report on KPIs (e.g., pipeline influence, traffic, engagement, conversions) to demonstrate ROI and continuously optimize.
- Build and maintain a consistent brand voice and messaging framework across all content touchpoints.
At a Minimum, We’d Like You to Have
- 12+ years of content marketing experience, ideally in B2B SaaS.
- Strong writing, editing, and storytelling skills with a portfolio that shows range and impact.
- Familiarity working with a headless CMS: experience working with headless CMS page layouts, optimizing slice/lego tags and other information hierarchy, and setting up slices for international site use.
- Proven ability to develop and scale a content strategy that drives measurable business outcomes.
- Experience collaborating with product marketing, demand gen, and sales teams.
- Deep expertise in SEO, content distribution, and performance analytics.
- Track record of managing editorial calendars, freelancers, and content budgets.
- Comfortable operating in a fast-paced, high-growth environment with both strategic and hands-on execution.
Ideally, You'll Also Have
- Experience with creating content for the construction industry.
- High-growth startup experience.
Compensation, Benefits and Perks
This role has an annual starting salary range of $115,000 - $135,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.
Benefits and perks include:
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.
We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.
If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.
Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans
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Be Who You Are and Do What You Love at Houzz
About Houzz
When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality.
So they built Houzz.
Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably.
Our Mission and Core Values
We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone.
Our Mission
To create the best experience for home renovation and design.
Our Core Values
We’re a Community
We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services.
We Build the Future
We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward.
We Make Things Happen
We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win.
By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice.
*Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana.
#LI-Remote
Top Skills
Headless Cms
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