Senior Manager, B2B Growth Marketing

Title: Senior Manager, B2B Growth Marketing

Department: Marketing

Reports To: Director of Marketing & Communications

Supervisory Position: No

FLSA Status: Exempt

Employment Type: Full-Time

Location: Hybrid (3 days/week in Lawrence, MA)

Are You Ready to Make an Immediate Impact?

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. We're launching and scaling a new employer-focused (B2B) offering—partnering with organizations to support working families through high-quality childcare solutions. To support this growth, we are hiring a Senior Manager, B2B Growth Marketing to build and own our B2B marketing function end to end.

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow.

What We Will Achieve Together:

• B2B Go-to-Market Strategy: Define how we take our employer offering to market—shaping personas, messaging, go-to-market strategy, and growth execution in close partnership with Sales, leadership, and external agencies.

• Strategic Marketing. Building our B2B marketing strategy and tactics from the ground up. This is a senior individual contributor role for a strategic marketer who thrives in ambiguity and is comfortable operating at the intersection of positioning, demand generation, and revenue impact.

What you’ll do:

B2B Strategy, Positioning & Personas
Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).
Own B2B positioning and messaging across employer segments, industries, and solutions.
Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.
Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.
 Go-to-Market & Employer Marketing
Lead B2B go-to-market strategy for new and evolving employer solutions.
Own the development of all B2B-facing marketing assets, including:
Employer pitch decks and sales presentations
One-pagers, sell sheets, and case studies
Employer landing pages and conversion paths
Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.
 B2B Growth Marketing & Demand Generation
Own B2B growth marketing strategy, including demand generation and experimentation.
Partner with agencies to plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting.
Lead a test-and-learn approach to:
Audience targeting
Messaging and creative
Offers and conversion paths
Focus on quality of pipeline, learning velocity, and sales impact—not just lead volume.
 Sales & Cross-Functional Partnership
Support employer pitches, RFPs, and strategic opportunities with tailored marketing materials and insights.
Bring market feedback and performance insights back into messaging, positioning, and GTM strategy.

Broader Marketing Support
Contribute to select strategic marketing initiatives across the organization, particularly those requiring:
Advanced positioning and messaging
New audience or service launches
Go-to-market planning
Act as a senior strategic partner within the marketing team, raising the bar on clarity and execution.

What Success Looks Like
Clear, differentiated employer personas and B2B positioning.
Sales teams equipped with strong, usable, and effective employer-facing materials.
A functioning B2B growth engine with clear insights into what industries, messages, and channels perform best.
High-quality employer pipeline that supports revenue growth and long-term scalability.
Strong cross-functional trust between Marketing, Sales, and leadership.

Required & Preferred Qualifications:

7–10+ years of experience in B2B marketing, growth marketing, or go-to-market roles.
Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales).
Strong background in positioning, messaging, and demand generation.
Comfort working closely with Sales and leadership on revenue-aligned goals.
Experience managing agencies and external partners with confidence and clarity.
Analytical, curious, and comfortable operating without a playbook.
Excellent communicator who can simplify complexity and influence across teams.
This is a rare opportunity to build a B2B growth function from the ground up inside an organization with a meaningful mission, strong leadership buy-in, and real market demand. You’ll have ownership, visibility, and the chance to shape how a new growth engine comes to life.

Work Environment & Physical Requirements:

• Lift or move items up to 25 lbs.

• Work in environments where children, families, and staff are present.

• Travel locally up to 25% of the time

Benefits:

Health benefits are available upon start date.
Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
Comprehensive benefits package, including health, dental, vision, and pet insurance.
401k with company match.
Tuition reimbursement.
Career advancement and coaching.
Additional Paid Time off and Holidays.
Referral Program.
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