Afar is seeking a Senior Integrated Marketing Manager to join the Sales and Marketing team. In this role, you'll develop the programs, go-to-market strategy, and unique selling proposition for the Afar brand, building awareness and demand for our advertising programs and platforms. You'll create content and product-led programs that combine industry-leading ideas with the Afar brand ethos to engage audiences and drive results for our advertising partners.
You'll partner with senior sales leads and lead cross-team initiatives to identify and develop revenue-driving opportunities across all media platforms, including podcast, social, video, email, events, digital, and print. You'll also work closely with marketing and sales leadership to refine our offerings, uncover new products, and build new initiatives.
We're looking for someone adaptable and innovative, with a strong handle on the rapidly evolving media and marketing landscape, who is naturally collaborative and proactive.
Responsibilities
Develop high-impact content marketing and media campaigns for advertisers across digital, print, mobile, video, audio, social, and event/experiential platforms, including ideation and strategic proposal writing
Serve as a subject-matter expert for assigned categories and accounts — developing sales opportunities, insights, and trend analysis — and communicate learnings and ideas to the sales and marketing teams
Work as an effective cross-functional partner with internal stakeholders, including but not limited to Sales, Marketing Activations, Ad Ops, Brand Marketing, Editorial, and Events
Build industry partnerships that enhance Afar's marketing solutions and capabilities
Partner with the Marketing Activations and Ad Operations teams to understand campaign performance and establish best practices for pitching, pricing, and packaging marketing solutions
Coordinate with Sales and Marketing Activations to ensure a consistent pre-to-post-sale transition
Attend sales calls and present marketing programs and proposals directly to clients and agencies
Create sell sheets, presentations, and other materials that position and sell Afar's marketing solutions to the advertising, media, and travel industries
Required Qualifications
5-7+ years of integrated marketing experience
Strong marketing and proposal writing skills, with clear, concise oral and written communication and the ability to develop ideas strategically
Comfortable working closely with and presenting to clients and agencies
Strong knowledge of current digital, social, podcast, and mobile advertising platforms, with the ability to apply them in day-to-day work
Self-starter who sets priorities, takes ownership of new projects, and drives progress with full accountability
Ability to manage multiple priorities in a fast-paced environment, both independently and as part of a team
Preferred Qualifications
Hands-on experience with digital platforms and web technologies
Working knowledge of InDesign, Photoshop, Keynote, and Microsoft Office Suite
Familiarity with Asana
B.A. or equivalent experience
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
