Senior GTM Consumer Insights Manager

This role is a hybrid position
Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Boston, Santa Barbara or Seattle office locations. 

Go-To-Market (GTM) Strategy, Insights & Analytics demonstrates a measurable, material impact on business outcomes and informs how we elevate the consumer and professional experience with a deep understanding of our audience and customers. Our global, interdisciplinary team includes insight leaders, data scientists, and business analysts to power a data-driven GTM organization. 

In this role on the Consumer Insights team you will mentor team members and manage vendor partners, building and executing consumer and professional (B2B) research programs to bring insights to the forefront of decision-making. You will accomplish this by scoping, executing, analyzing, and delivering primary research insights while overlaying secondary research and data from strategic partners and internal sources to drive key business decisions across the organization. 

What You’ll Do

• Own and maintain the Consumer Audience and Segmentations for Sonos

• Develop and implement GTM research projects to inform our launches and mature our products and services

• Mentor and help develop GTM Consumer Insights team members

• Execute consumer, market, and category trends research and competitive research to help inform strategy and planning

• Implement new tools in the Consumer Insights space for efficiency (IE AI tooling or methods)

• Create exceptional relationships with internal and external teams at all levels, including the ELT

• Communicate effectively to influence and inspire action

• Present strategic, data-driven recommendations to senior leaders

• Manage third party research partner relationships

• Collaborate cross-functionally with global and regional GTM, Brand, Marketing, Product, Finance, Customer Experience, and other insights and data teams.

What You’ll Need 

• Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

• Basic Qualifications 

• Experience managing a customer insights/market research from a client or agency side (3+ years)

• Experience owning a Brand’s Consumer Audience and Segmentation. (3+ years)

• Experience in conducting primary research, quantitative and qualitative approaches such as brand tracking, concept testing, path to purchase, and price elasticity (6+ years)

• Experience managing projects or programs from research development, analysis, recommendations, and implementation across the organization (6+years)

• A strong leader and mentor with a history of developing team members.

Preferred Qualifications 

• Although this role could be done remotely, Candidates who are commutable to one of the following US offices: Boston, Santa Barbara or Seattle will be preferred.

• An excellent writer, verbal communicator and presenter to ELT level stakeholders with refined interpersonal skills

• A keen eye for the details, a passion for identifying insights, and telling stories with data including data visualization

• Ability to synthesize qualitative and quantitative data to develop meaningful insights and connect to relevant and actionable business opportunities

• Demonstrate critical thinking with a commercial and strategic mindset

Bias for action

• Comfort with navigating ambiguity 

• Bonus Points for:

• Experience as a program or project manager

• Experience using consumer insight platforms, dashboarding/visualization tools (e.g., Tableau), statistical software (e.g., SPSS) recommended, not required

• A strong understanding of and/or passion for consumer electronics, audio and video entertainment, and the technology industry

• Bachelor’s degree in Marketing, Marketing Research, Psychology, Social Sciences, or related field

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate’s geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market.  Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of  the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process. 

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.