Lead performance marketing efforts across paid social channels, focusing on scaling the business through app install initiatives and optimizing customer acquisition programs.
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is looking for a Senior Growth Marketing Manager, Paid Social to lead performance marketing across paid social channels, including app install. In this role, you will focus on scaling our business through continued evolution and improvement of our paid social efforts. You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs on Meta and other social channels to drive sustainable growth at scale.
This role reports to the VP, Growth Marketing.
Your day to day:
- Define and execute initiatives to drive results on paid social channels, primarily Meta, while monitoring and reporting on results and opportunities for improvements.
- Own your own test-and-learn agenda inclusive of planning and cross-functional resource prioritization.
- Own the Paid Social Creative agenda to drive efficiency and scale metrics.
- Manage multi-million dollar paid social budget to meet growth and efficiency goals.
- Collaborate with leadership and cross functional teams on strategy to drive measurable customer acquisition through paid social channels, support product launches, test creative, improve measurement.
- Mentor, and in the future manage, junior team members.
What you’ll bring to the team:
- 6+ years of web and app paid social acquisition marketing experience at a high-growth consumer tech company, with a focus on Meta. In-house preferred.
- Demonstrated impact on customer acquisition metrics with a multi-million dollar budget.
- Experience leveraging, challenging, implementing, and improving complex measurement solutions, especially for mobile app install and conversion signal management.
- A paid social execution playbook - measurement, creative, targeting, media buying testing - you can leverage to scale our program efficiently and measurably
- Excellent communication and relationship building skills.
- An ownership mindset - buck stops with you for your responsibilities. You encounter challenges and present possible solutions.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $120,000-155,000
The estimated base pay range for this position in (CO): $120,000-145,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
Top Skills
Meta
Mobile App
Paid Social Marketing
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