Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
This is a high-impact role at the center of Veeam’s enterprise growth strategy. As the Sr. Global Partner Marketing Manager, you will define and scale the global enterprise partner go-to-market motion for our Data & AI Security motion, one of Veeam’s most strategic growth areas.
You will be responsible for building the enterprise partner marketing strategy from the ground up — defining the partner opportunity, shaping the global GTM framework, creating scalable partner plays, and driving regional adoption in partnership with sales, product marketing, alliances, and partner teams.
You will operate as a strategic business owner and hands-on builder. Success in this role requires the ability to connect market opportunity, product strategy, partner capability, and enterprise buyer needs into a scalable global motion.
What You’ll Do- Define and own the global enterprise partner marketing strategy for Veeam’s Data & AI Security portfolio, including segmentation, value proposition, campaigns, enablement, launch readiness, and regional adoption.
- Build the global partner GTM playbook, translating enterprise priorities into scalable to-partner, through-partner, and with-partner motions that drive adoption, pipeline creation, and acceleration.
- Define the ideal enterprise partner profile and partner growth strategy, partnering with regional channel, sales, and partner teams to identify, activate, and expand enterprise-capable partners.
- Own partner marketing strategy for Data & AI Security product launches, ensuring partner readiness through enablement paths, campaign kits, sales plays, launch toolkits, and adoption tracking.
- Shape the enterprise partner messaging and enablement strategy, creating assets such as playbooks, pitch decks, webinars, enablement guides, and executive conversation materials.
- Partner with Demand Gen and regional teams to develop integrated partner campaigns and account-based partner marketing motions that drive partner-sourced and partner-influenced enterprise pipeline.
- Define performance metrics, track partner activation and campaign impact, gather feedback, and communicate strategy, insights, progress, and recommendations to senior stakeholders.
- 7–10+ years of experience in partner marketing, channel marketing, alliance marketing, or enterprise GTM roles, ideally in cybersecurity, data protection, SaaS, cloud infrastructure, AI, or enterprise software.
- Demonstrated experience building or transforming a partner GTM motion, especially in a new or emerging market category.
- Strong understanding of enterprise partner ecosystems, including VARs, SIs, GSIs, MSPs, MSSPs, cloud/service providers, or technology alliance partners.
- Proven ability to develop global strategies and translate them into scalable regional execution plans.
- Experience partnering closely with Product Marketing, Sales, Channel, Alliances, and Regional Marketing to launch and scale enterprise offerings through partners.
- Track record designing partner campaigns, enablement programs, incentives, and activation models that drive measurable adoption and pipeline impact.
- Strong executive presence, communication, and storytelling skills, with the ability to influence senior stakeholders and align cross-functional teams.
- Analytical mindset with experience defining KPIs, building performance dashboards, and using data to optimize programs.
- Comfortable operating in ambiguity and building structure where no playbook exists.
- Equally effective as a strategic thinker and hands-on operator.
#remote #LI-TS1
What you'll get
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Similar Jobs
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
