Senior Financial Analyst

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

The finance team at Babylist is expanding! As a Senior Financial Analyst supporting our E-commerce business, you will be instrumental in driving visibility, efficiency, and performance across the Babylist Shop. You’ll partner with the Senior Finance Manager to lead analysis for our commerce engine, with a focus on topline and margin optimization. This role partners cross-functionally with Merchandising, Planning, Supply Chain, Accounting and Data to evaluate strategic investments, improve reporting, and support our company-wide goals through financial insights.

Who You Are

• At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
• Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc.
• Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling.
• Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
• Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
• Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders. 
• Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
• Passion to continuously provide exceptional customer service to all internal business partners.
• Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance.
• Bachelor's degree in economics, Finance or a related field. MBA is plus
• Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact

How You Will Make An Impact

• Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
• Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
• Support development of pricing and promotional strategies, including ROI analysis and optimization
• Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
• Deliver SKU and departmental reporting from revenue through margin
• Ensure data integrity of key ecommerce metrics in collaboration with Data and Engineering
• Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences.
• Take ownership of establishing and managing new financial processes to address current gaps
• Design and implement processes and reporting frameworks to enhance operational transparency.
• Leverage financial systems to provide visibility and transparency to business leaders in order to better track against financial targets.
• Proactively provide value-added feedback to improve current processes from both an operational and strategic viewpoint.
• Support development of monthly and quarterly board presentations, annual planning process, long-range planning (5 Year Plan), and other critical business requests.

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is $92,209.00 to $139,855.00, representing the lowest to highest compensation we reasonably expect to offer for this position.

Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.

In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, 401(k) matching, flexible spending accounts, and paid leave, including PTO and parental leave.

Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.

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