Lead field marketing and trade show initiatives, executing strategic marketing plans in collaboration with sales teams to generate leads and maximize ROI.
ProcessUnity is a leading provider of cloud-based risk and compliance management solutions. We specialize in helping organizations manage third-party risk, cybersecurity risk, and enterprise risk through our comprehensive and user-friendly platform. By streamlining risk assessment and mitigation processes, we enable businesses to enhance their risk management strategies to ensure regulatory compliance.
ProcessUnity is looking for a strategic and hands-on Senior Field Marketing & Events Manager to lead our field marketing and trade show initiatives. You’ll drive demand, elevate our presence in key markets, and create impactful experiences that bring our brand to life across territories.
In this role, you’ll partner directly with Account Executives to develop and execute territory-level marketing plans that generate pipeline and support individual sales goals. You’ll also lead the planning and execution of regional campaigns - from large-scale trade shows to targeted executive events and account-based marketing plays - ensuring alignment with broader sales and demand generation strategies.
You’ll be joining a high-performing, cross-functional marketing team that’s deeply aligned with sales and driven by results. This is a high-impact, high-visibility role with the autonomy to innovate and the support to succeed.
What You'll Do:
- Partner with Account Executives to build and execute territory-specific marketing plans that support pipeline goals across North America, EMEA, and APAC
- Plan, manage, and optimize in-person events that drive engagement, generate leads, and support pipeline growth, including trade shows, executive roundtables, and roadshows.
- Manage all aspects of event execution, including logistics coordination, vendor relationships, and on-site branding
- Collaborate with Sales and BDRs to ensure timely lead follow-up and conversion from field-generated activities
- Track, analyze, and report on campaign performance, pipeline impact, and ROI to optimize future programs
- Manage and own the field marketing and trade show budget to maximize return and align with revenue goals
- Act as the primary point of contact for field and trade show marketing, ensuring consistency in brand and messaging across all events
- Collaborate with partners on joint field events and co-marketing opportunities
Desired Experience & Skills:
- 7+ years of experience in field marketing or regional marketing
- Experience in B2B SaaS or cybersecurity a strong plus
- Proven project management skills, with a track record of executing field programs that drive pipeline and influence revenue
- Ability to operate effectively in a fast-paced environment, demonstrating ownership, adaptability, and a proactive approach to driving initiatives forward
- Analytical mindset, with the ability to measure program performance, report on ROI, and adjust strategies based on data and insights
- Clear and confident communicator, with the ability to align stakeholders, influence cross-functional teams, and represent marketing in sales-facing conversations
- Strong collaborator, capable of building trusted relationships with AEs, BDRs, partners, and internal marketing teams
- Experience with marketing and sales tools, including ABM platforms, Salesforce, Marketo, or similar systems
- Ability to travel to support field events, trade shows, and regional team planning sessions (20-30%)
Salary range: $110,000 - $130,000 depending on experience
ProcessUnity is committed to providing an inclusive and equitable workplace where people of all backgrounds, identities, and life experiences can thrive. ProcessUnity is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
Learn more about us at www.processunity.com.
Top Skills
Abm Platforms
B2B Saas
Cybersecurity
Marketo
Salesforce
ProcessUnity Concord, Massachusetts, USA Office
33 Bradford Street, Concord, MA, United States, 01742
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