Lead global event strategy and execution for in-person, digital, and hybrid events, focusing on North America. Responsible for logistics, vendor management, and performance metrics.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
The Caseware Marketing team is looking to bring on a strategic, hands-on Senior Events Manager to help elevate our global event operations. This high-impact role will lead the development and execution of a unified global event strategy, with a particular emphasis on directly managing and executing events in North America.
Reporting into the marketing leadership team, this individual will oversee a comprehensive global calendar of in-person, digital, and hybrid events—ensuring alignment across regions, while operationalizing North American events end-to-end. They will be responsible for driving brand awareness, customer engagement, and measurable demand generation through a scalable event strategy that balances high-level vision with tactical execution.
❗This is a full-time, permanent position.
📍 Location:
This is a remote position and is available to all applicants residing and eligible to work in US or in Toronto, Ontario (hybrid 3x work from office).
What you will be doing:
- Global Strategy & Calendar Management:
- Own the global event strategy, ensuring consistent positioning, branding, and audience targeting across all markets
- Build and maintain a centralized global calendar of key events, including Caseware-hosted experiences and third-party opportunities
- Partner with regional teams to provide guidance, best practices, and operational alignment on international event execution
- Present strategic recommendations on global sponsorships, speaker engagements, and flagship events
- North America Focus & Execution:
- Directly lead the execution of all North American events, including owned and sponsored activations, customer-facing events, field marketing experiences, and trade shows
- Manage full-cycle logistics for NA events: from planning and vendor management to on-site execution and post-event analysis
- Serve as the primary liaison for internal stakeholders (Sales, Product, Customer Success, etc.) in the planning of regional events
- Digital & Hybrid Events:
- Support the planning and execution of global digital and hybrid events including thought leadership webinars, virtual conferences, and live-streamed product launches
- Present recommendations for digital event platforms and tools (e.g., registration systems, streaming tools, engagement tech, lead scanning apps,etc.)
- Ensure exceptional audience experience and brand consistency across all virtual touchpoints
- Operations, Promotion & Performance:
- Support the development of integrated promotional strategies in collaboration with the broader marketing team, including email, social media, digital advertising, and PR
- Work with Marketing Ops team to determine KPIs and performance metrics across all event types and develop a dashboard for global events reporting and insights
- Manage vendor relationships, event budgets, production timelines, and inventory across digital and physical event formats
- Oversee the booth inventory and event materials, ensuring on-brand, compliant, and regionally appropriate assets are available and shipped on time
- Lead the swag and promotional item program, including vendor sourcing, ordering, inventory management, and regional distribution
- Establish and maintain an internal Events Best Practices Guide to ensure consistency, efficiency, and scalability across all regions and event types
What you will bring:
- 7+ years of experience in event marketing,
- A strong background in digital, hybrid, and in-person events
- Demonstrated success in leading global event strategies
- Experience managing regional execution responsibilities
- Exceptional project management and cross-functional leadership skills
- Working knowledge of event tech platforms and tools
- Outstanding written and oral communications skills
- Leadership and strong interpersonal skills
- Comfortable with regular travel
- Problem-solving and management through stressful situations
- Project management, timelines, and task management
- Facilities management, audio-visual, room layouts and design
- Production, staging, and on-site execution
- Ensuring excellent customer service and quality delivery
- Menu planning and design
- Supplier/Venue sourcing and management
- Contracting, negotiations, and compliance
- Risk assessment and management (emergency planning)
- Event budgeting and financials
- Evaluations, reporting and analysis
- Working knowledge of Excel, Power Point, Word and cloud-sharing programs
- Understanding of social media in event settings
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Top Skills
Cloud-Sharing Programs
Event Tech Platforms
Excel
Power Point
Word
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