Senior Enterprise Campaign Manager

Job Overview:

As the strategic regional digital marketing leader for Coursera Enterprise in the Americas, you will own the end-to-end digital acquisition funnel for one of our largest regional markets. You will architect, execute, and optimize multi-channel programmatic and Account-Based Marketing (ABM) strategies that directly translate to significant pipeline generation and revenue acceleration. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

Responsibilities:

• Spearhead the development and execution of the AMER marketing strategy with a direct focus on exceeding quarterly SAL, pipeline, and revenue-influenced goals through all digital channels.
• Launch full-funnel marketing to drive lead generation and conversion through our ABM strategy and tactics like webinars, email marketing, organic/paid media, content syndication, and publisher placement.
• Manage AMER campaign execution through alignment and collaboration with teams across the marketing organization, including product marketing, regional marketing, content marketing, brand and creative (B&C), and marketing operations (MOPs) to deliver a unified message to target audiences.
• Institute a rigorous, data-driven optimization framework (e.g., waterfall analysis, lead-to-opportunity velocity) to continuously maximize ROI, improve efficiency, and prove the incremental value of digital investment to executive stakeholders.
• Measure, analyze, and make recommendations to optimize campaign performance to improve ROI across channels and tactics.
• Work closely with product marketing and sales enablement teams to create relevant messaging to improve the lead follow-up process and drive conversion rates to maximize campaign impact.

Basic Qualifications:

• 5+ years leading and executing B2B marketing campaigns and programs in a fast-growth environment.
• Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns.
• Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs.
• Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred.
• Track record of successfully managing multiple deadlines, with attention to detail.

Preferred Qualifications:

• Expertise in leveraging predictive intent data (e.g., 6sense, Demandbase) to shape, prioritize, and defend digital media budget allocation.
• Experience in a high-growth, globally-matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders.
• Relevant professional certifications (e.g., Marketo Certified Expert, Google Ads/Analytics Certified).

If this opportunity interests you, you might like these courses on Coursera:

• Storytelling and Influencing: Communicate with Impact 
• Strategic Innovation: Managing Innovation Initiatives
• Artificial Intelligence in Marketing

Compensation:

US Zone 1 

• This role is not available in Zone 1

US Zone 2

• This role is not available in Zone 2

US Zone 3

• $131,860 - $164,825

US Zone 4

• $122,740 - $153,425

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSUs.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set, and internal equity. 

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: All other U.S. states