Senior Director, Product Marketing

Do you want to shape the future of fintech and healthtech? Energized by challenges and inspired by bold goals? Ready to elevate your career alongside driven and talented colleagues? If that sounds like you, explore a career at Alegeus today. Opportunity Happens Here. 

Senior Director, Product Marketing

Join our team at Alegeus, where you’ll experience unmatched opportunity and a culture that cares deeply about succeeding together. As a Senior Director, Product Marketing, you’ll be instrumental in creating world-changing products and driving innovation. You will play a pivotal role in shaping our product portfolio and executing on our strategic roadmap. If you are passionate about developing impactful solutions and ready to make a difference, join our innovative Product team! 

OPPORTUNITY HAPPENS HERE — REALIZE YOURS

Alongside the best and the brightest, you will regularly:

• Lead the go-to-market success of Alegeus’ product portfolio, including its advanced Consumer Directed Health (CDH) platform and AI-powered capabilities. Drive awareness, adoption, and revenue through compelling value propositions and differentiated narratives tailored to complex buyer ecosystems.

• Act as the strategic link between Product, Sales, Account Management, and Partner Success teams to ensure innovations resonate with diverse personas—from technical developers to executive decision-makers.

• Develop and execute comprehensive GTM strategies for new and existing offerings, including APIs, AI, and agentic capabilities. Drive product launch readiness, establish scalable playbooks, and align cross-functional teams on priorities and timelines.

• Craft buyer-centric narratives and content (e.g., ROI analyses, case studies, solution briefs) that demonstrate business impact. Partner with Sales to deliver enablement tools and training that improve conversion and objection handling.

• Deeply understand and segment buyer and user personas, tailoring messaging and content to their unique needs, behaviors, and pain points across the CDH ecosystem.

• Monitor competitors, industry trends, and emerging AI capabilities to inform positioning and differentiation. Elevate Alegeus’ market presence through analyst relations, thought leadership content, and speaking engagements.

• Lead and develop a high-performing product marketing team. Build a scalable operating model, foster a culture of strategic thinking and executional excellence, and mentor peers across the broader marketing organization.

ESSENTIAL SKILLS FOR CREATING A LASTING IMPACT

Alegeus colleagues are known as problem-solvers, risk-takers, and innovative thinkers. As a Senior Director, Product Marketing, these skills are essential for success:

• Abilities: Skilled in economic value modeling, ROI frameworks, and crafting case studies that build decision confidence. Exceptional storyteller with the ability to translate complex product features into compelling, value-driven narratives. Strong collaborator with a track record of influencing across matrixed organizations without direct authority.

• Location: Requires you to be on-site 25% of the time in either our Boston, MA; Maitland, FL; or Milwaukee, WI office.

#LI-hybrid

#LI-JK1

BECAUSE WE CARE, WE OFFER: 

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

At Alegeus, being transparent about our compensation philosophy and approach is more than just a legal requirement. As our organization continues to grow and evolve, we have made a commitment to ensure that our compensation framework is equitable, data-driven, consistent, and unbiased, with allowable pay differences based on factors unique to each candidate (think: skills, experience, qualifications, etc.) in order to attract and retain a highly talented and committed workforce.

We are taking an “inside-out” approach to pay transparency by first educating our valued managers and internal workforce and then moving to publishing compensation ranges externally.  In the interim, if you are a California, Colorado, Connecticut, Maryland, Nevada, New Jersey, New York, Ohio or Washington resident and this role is physically available in your state or classified as remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email identifying the title of the role you are interested in and the state you reside in to [email protected].