The Senior Director of Growth Strategy leads Wpromote's growth initiatives by developing integrated marketing strategies, managing pitch and RFP teams, and aligning media with client objectives while focusing on modern media and storytelling.
The Role
The Senior Director, Growth Strategy is a senior strategic leader responsible for shaping and winning Wpromote's most important growth opportunities through sharp pitch and RFP strategy, modern media solutions, and compelling storytelling. As the lead strategist across new business pursuits, this role partners closely with Sales Directors, Growth leadership, Client Strategy, Audience Strategy, and channel experts to develop differentiated, insight-driven narratives that solve complex client challenges and position Wpromote as a market leader.
This role leads the development of integrated, full-funnel marketing strategies across modern media channels, emerging platforms, and omnichannel experiences, guiding cross-functional pitch and RFP teams and raising the bar on creativity, strategic rigor, and effectiveness across every pursuit. It's a role built for someone who believes brand and performance belong in the same conversation, not separate decks.
The ideal candidate is passionate about advertising, consumer trends, and inventive storytelling, with a strong pulse on evolving media and platform landscapes. Success in this role is measured by pitch and RFP effectiveness, strategic contribution, and overall win-rate performance. This is not a quota-carrying sales role.
This role leads the development of integrated, full-funnel marketing strategies across modern media channels, emerging platforms, and omnichannel experiences, guiding cross-functional pitch and RFP teams and raising the bar on creativity, strategic rigor, and effectiveness across every pursuit. It's a role built for someone who believes brand and performance belong in the same conversation, not separate decks.
The ideal candidate is passionate about advertising, consumer trends, and inventive storytelling, with a strong pulse on evolving media and platform landscapes. Success in this role is measured by pitch and RFP effectiveness, strategic contribution, and overall win-rate performance. This is not a quota-carrying sales role.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Flexible schedules
-Unlimited PTO
-Extended Holiday break (Winter)
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass Credits and more!
The anticipated annual salary for this role will range from $185,000 - $205,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives
- Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close
- Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation
- Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends
- Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning
- Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented
- Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes
- Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points
- Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit
- Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks
- Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market
You Must Have
- 10-12+ years of experience in media strategy, integrated marketing, digital advertising, growth strategy, or consultative business development within an agency, media, or marketing environment
- Proven experience leading strategic pitches and RFP responses, and developing winning enterprise-level marketing solutions
- Deep expertise across modern media channels and omnichannel marketing strategies, with command of full-funnel planning, emerging platforms, retail media, social, CTV, AI-enabled marketing, and measurement innovation
- Demonstrated ability to develop differentiated, insight-driven strategies that align media, creative, audience, and business objectives
- Exceptional storytelling and presentation skills, with the ability to communicate complex ideas clearly and persuasively to executive audiences
- Deep appreciation for the role of creative in driving marketing effectiveness and the ability to integrate creative thinking into media strategy
- Collaborative leader who thrives in high-pressure, deadline-driven pitch and RFP environments, with proven experience influencing cross-functional teams across sales, strategy, media, analytics, and executive leadership
- Strong executive presence and the ability to build credibility with senior stakeholders, internally and externally
- Naturally curious mindset, with a passion for experimentation and staying ahead of industry shifts
- Strong business acumen and the ability to connect marketing strategies to broader business and financial outcomes
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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