Lead global partner marketing strategy at Cloudflare, managing campaigns, communications, and team development to drive partner success and revenue growth.
Locations - Austin, TX
Role Overview
We're looking for a strategic, data-driven, and creative Senior Director of Global Partner Marketing to lead the development and execution of Cloudflare's partner marketing strategy. In this role, you'll oversee the planning, enablement, and co-marketing efforts across our global partner ecosystem. You'll work closely with Partner Sales, Product Marketing, Field Marketing, and Corporate Communications to drive joint pipeline, increase partner-sourced revenue, and scale the impact of our partner programs.
Key Responsibilities
Strategy & Leadership
Partner Campaigns & Co-Marketing
Partner Communications & Enablement
Ecosystem & Program Support
This is a high-impact leadership role at the intersection of product, partnerships, and growth. You'll have the opportunity to shape how Cloudflare goes to market with one of the most strategic levers for scale: our partner ecosystem.
Role Overview
We're looking for a strategic, data-driven, and creative Senior Director of Global Partner Marketing to lead the development and execution of Cloudflare's partner marketing strategy. In this role, you'll oversee the planning, enablement, and co-marketing efforts across our global partner ecosystem. You'll work closely with Partner Sales, Product Marketing, Field Marketing, and Corporate Communications to drive joint pipeline, increase partner-sourced revenue, and scale the impact of our partner programs.
Key Responsibilities
Strategy & Leadership
- Own the global partner marketing strategy across all partner segments (channel, alliances, GSIs, MSPs, tech partners).
- Define and track KPIs for partner-sourced and influenced pipeline, revenue, and engagement.
- Build and lead a high-performing global partner marketing team.
Partner Campaigns & Co-Marketing
- Develop and execute integrated co-marketing campaigns with strategic partners that drive awareness, pipeline, and joint value.
- Scale MDF usage through repeatable campaign-in-a-box programs and partner enablement tools.
- Manage partner events, sponsorships, and joint field activations.
Partner Communications & Enablement
- Own the partner messaging strategy, content development, and communication cadence (newsletters, webinars, portals).
- Collaborate with Enablement and Product Marketing to launch training, playbooks, and assets that accelerate partner sales motion.
Ecosystem & Program Support
- Partner with Product, BD, and Partner Sales to support go-to-market efforts for technology integrations and marketplace listings.
- Support Cloudflare One, Zero Trust, and AI partner ecosystem expansion through targeted marketing programs.
- Evolve the Cloudflare Partner Network (CPN) branding and marketing framework.
- 15+ years of B2B marketing experience, with at least 5 years in partner or channel marketing roles.
- Experience in cybersecurity, cloud, or enterprise SaaS preferred.
- Proven success developing global partner programs and marketing strategies that deliver measurable pipeline impact.
- Strong leadership experience, including managing distributed teams and cross-functional stakeholders.
- Excellent communication, executive presence, and storytelling skills.
- Deep understanding of partner ecosystems: resellers, GSIs, alliances, marketplaces, and co-selling motions.
- Proficiency with Salesforce, PRM systems, and partner marketing automation tools (e.g., Impartner, Allbound, Crossbeam).
This is a high-impact leadership role at the intersection of product, partnerships, and growth. You'll have the opportunity to shape how Cloudflare goes to market with one of the most strategic levers for scale: our partner ecosystem.
Top Skills
Allbound
Crossbeam
Impartner
Partner Marketing Automation Tools
Prm Systems
Salesforce
Cloudflare Boston, Massachusetts, USA Office
Boston, MA, United States
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