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Neogen Corporation

Senior Director, Global Integrated Marketing

Posted 2 Days Ago
Be an Early Applicant
In-Office or Remote
Hiring Remotely in Minnesota, USA
Senior level
In-Office or Remote
Hiring Remotely in Minnesota, USA
Senior level
Lead and unify a global marketing strategy that enhances brand leadership and demand generation through integrated marketing and effective campaign execution.
The summary above was generated by AI

It's fun to work in a company where people truly believe in what they are doing!

Neogen is seeking a Senior Director, Global Integrated Marketing to lead and unify a global marketing engine across communications, digital marketing, customer segment marketing, and creative campaign execution.
Reporting to the SVP, Food Safety, this Director-level leader will shape a customer-centric, data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across global regions and customer segments. This role location may be flexible, with Oakdale, Minnesota preferred.

Key Responsibilities
  • Lead and evolve the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support measurable business growth.
  • Oversee and develop global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative/campaign execution, including global and regional matrix teams.
  • Partner with portfolio, commercial, and regional leaders to build customer segment-led campaigns, content strategies, and activation playbooks that support pipeline development and sales effectiveness.
  • Drive creative excellence and brand consistency through global content strategy, scalable asset models, creative standards, and effective brand governance.
  • Ensure digital marketing capabilities-including paid media, marketing automation, SEO/SEM, ABM, web properties, and analytics-are integrated into campaign and segment strategies.
  • Serve as a central orchestrator across marketing, sales, regions, portfolio management, and innovation teams to align global strategy with regional execution and improve speed to market.
Job Requirements
  • 12+ years of progressive marketing leadership experience, preferably within global, matrixed organizations.
  • Demonstrated success leading integrated marketing functions spanning communications, digital, creative, and customer or segment marketing.
  • Proven ability to drive commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
  • Experience building, refining, or scaling global marketing operating models, processes, and performance frameworks.
  • Strong executive leadership, storytelling, stakeholder management, and cross-functional collaboration skills.
  • Experience in B2B, regulated, or science-based industries preferred, such as food safety, animal health, diagnostics, life sciences, or related sectors.
What We Offer
  • A strategic global leadership opportunity with broad influence across marketing, commercial, and regional teams.
  • The opportunity to shape integrated marketing strategy, strengthen global brand consistency, and improve customer engagement at scale.
  • A collaborative, performance-focused environment where accountability, innovation, and continuous improvement are valued.
  • A standard benefits package designed to support employee well-being and professional success.

If you are an enterprise-minded marketing leader who thrives in complex global environments and is passionate about building high-performing teams, we'd love to hear from you. Join our team and help advance a unified, customer-focused marketing strategy that delivers meaningful business impact.

Neogen is an Equal Opportunity Employer. Employment decisions are made without regard to legally protected characteristics in accordance with applicable federal, state, and local laws.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.

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