Senior Director, Customer Marketing, Campaigns & Tier 1 Events

Ping Identity is seeking a dynamic and experienced Senior Director of Customer Marketing, Campaigns & Tier 1 Events to lead the strategic evolution of these three key pillars of our marketing engine. As a key member of our Marketing Leadership Team, this role will oversee high-impact teams and work cross-functionally across all marketing functions, playing a central role in accelerating pipeline, increasing customer loyalty, and amplifying brand influence.

You’ll be responsible for taking these functions to the next level—building a more unified, data-driven, and customer-centric approach that drives growth across the full customer lifecycle. This is a highly cross-functional leadership role that will require tight collaboration across Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success.

• Own the full customer lifecycle marketing strategy—from onboarding and engagement to retention, expansion, and advocacy.
  
• Build and scale customer reference, testimonial, and advocacy programs, ensuring customers are at the center of our storytelling and GTM motions.
  
• Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community.
  
• Lead a team focused on elevating the customer voice as a powerful growth lever.
  

• Architect a cohesive, multi-channel campaign strategy aligned across Marketing, SDRs, Sales, and Product Marketing.
  
• Ensure every campaign is deeply tied to business outcomes—pipeline generation, expansion, and brand impact.
  
• Break down silos and unify marketing motions under a shared campaign framework that’s consistent across teams and regions.
  
• Lead a team responsible for campaign planning, orchestration, and reporting.
  

• Redefine our event experience strategy to elevate brand perception and deepen customer and prospect engagement.
  
• Oversee the planning and execution of high-impact events, including PingYOUniverse and major industry conferences.
  
• Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership.
  
• Lead a team that builds memorable, outcomes-driven experiences with measurable ROI.
  

• 10+ years of progressive marketing leadership experience in B2B tech/SaaS, including experience managing multiple teams and functions.
  
• Strong background in customer marketing, campaign strategy, and event leadership.
  
• Experience working closely with Sales and SDRs on GTM execution.
  
• Proven success in building and scaling customer advocacy programs and integrated campaign frameworks.
  
• Passion for crafting exceptional customer and brand experiences.
  
• A collaborative, entrepreneurial mindset with a bias for action and results.
  

At Ping Identity, we’re on a mission to secure the digital world through identity. As we scale toward $1B and beyond, we’re investing deeply in marketing—and this role is key to that vision. You’ll lead from the center of it all, helping shape how we go to market, how we connect with our customers, and how we drive the next wave of growth.

Salary Range 

USA: $182,000 to $236,500 plus bonus 

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.