Senior Director, Corporate Marketing & Communications (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable hybrid managed cloud solutions, we help businesses achieve sophisticated, technology-driven outcomes. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cyber Resilience solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
We're looking for a bold, strategic, and creative marketing leader to own RapidScale's corporate brand and communications strategy. This is a unique opportunity for a transformation agent to help shape the next era of category leadership in the hybrid cloud market. You'll reposition our brand voice, elevate our visibility, and build impactful brand and communications programs from the ground up.
As Senior Director of Corporate Marketing & Communications, you'll be responsible for how RapidScale shows up in the market and with our people from our visual identity and executive visibility to our internal alignment and market positioning. You'll lead a high-performing team spanning brand, content, communications, and creative design, while partnering closely with executives, HR, product marketing, and go-to-market (GTM) teams to bring our strategy to life.
This high-impact leadership role sits at the center of RapidScale's next growth chapter. You will help define our voice in a fast-evolving market, amplify our differentiation, and position RapidScale and our executives as thought leaders for enterprises navigating complex cloud journeys. This includes managing a consistent, tailored stream of communications to a variety of audiences: customers, employees, partners, analysts, and the media.
Key Responsibilities
Brand Leadership & Market Positioning

• Lead RapidScale's brand evolution, narrative, voice, and identity across all channels.
• Develop and implement a brand strategy that articulates, amplifies, and reinforces RapidScale's market differentiation and company strategy.
• Partner with the CMO and senior leaders to sharpen our story and brand voice to resonate with high-value enterprise buyers.

Team & Process Leadership

• Lead, inspire, and develop a team of communications, brand, and creative professionals.
• Assess and design the structure, roles, and workflows of the corporate marketing team to meet evolving business needs.
• Establish a center of excellence for brand, communications, and content operations.

Executive & Corporate Communications

• Own internal and external communications strategy, messaging, and execution.
• Build and execute executive visibility and thought leadership programs, including keynotes, op-eds, media engagements, and social platforms.
• Partner with HR, Legal, and senior leadership on internal alignment, transformational communications, and change management.

Media, Analyst, and Market Engagement

• Lead proactive media and analyst relations efforts that reinforce our positioning and build credibility in the market.
• Manage crisis communications and reputational risk mitigation in collaboration with cross-functional teams.
• Drive programs to position RapidScale as a category leader in hybrid cloud and managed services among enterprise IT and business decision-makers.

Content & Design Strategy

• Oversee brand and creative design functions to ensure consistent, high-quality storytelling across all assets.
• Develop and govern brand guidelines that ensure consistency across all internal and external assets.
• Guide the development of high-value assets, including executive decks, videos, website copy, and campaigns that reflect our strategic priorities.
• Ensure content strategy is aligned with pipeline growth, brand awareness, and customer engagement goals.

Customer Advocacy

• Build and scale customer advocacy programs and platforms that generate testimonials, case studies, and insights that support sales and marketing.
• Build and maintain a dynamic library of actionable customer and market insights and assets aligned to the buyer journey and content strategy.

Measurement & Optimization

• Define KPIs and reporting frameworks that link brand and communications initiatives to business impact.
• Share performance insights with leadership and continuously optimize based on data and feedback.
• Collaborate closely with demand generation and sales teams to ensure corporate narratives and content drive measurable pipeline impact and brand preference

Qualifications
Minimum:

• Bachelor's degree in marketing, communications, or a related field and 12+ years of B2B experience; or an equivalent combination (e.g., Master's with 10+ years, Ph.D. with 7+ years, or 16+ years of relevant experience).
• 7+ years in a marketing or communications leadership role.
• Proven leadership in technology, cloud, IT services, or managed services provider (MSP) environments.

• Strong track record of developing and executing corporate narratives that support category creation and leadership.
• Hands-on experience with executive comms, internal comms, media relations, and crisis communications.
• Experience managing creative and design functions (both in-house and agency-based).
• Exceptional collaboration skills with the ability to influence across a matrixed organization.
• Demonstrated ability to define and report KPIs tied to brand, pipeline, advocacy, and engagement.

Preferred Experience

• Brand transformation leadership in a cloud-native or hybrid cloud company.
• Experience repositioning high-growth tech businesses, with a strong grasp of category creation and expansion strategies
• Familiarity with public cloud platforms (AWS, Azure, GCP) and their ecosystems.

USD 175,300.00 - 292,100.00
Compensation:
Compensation includes a base salary of $175,300.00 - $292,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 06/05/2025