Leads strategic relationships across complex B2B accounts, translating business objectives into integrated marketing strategies tied to demand generation, pipeline, and revenue. Oversees executive client engagements, account health, delivery, growth opportunities, financial performance, and team development. Partners with channel, analytics, creative, delivery, and RevOps teams to connect marketing performance to business outcomes and guide client recommendations.
The Role
As Senior Director, Client Strategy, B2B, you lead client strategy and senior relationship management across a portfolio of complex enterprise B2B accounts. You translate client business objectives into integrated marketing strategies and guide account teams in connecting media and campaign performance to demand generation, pipeline, and revenue goals.
You own day-to-day account leadership, client satisfaction, delivery against scope, and identification of growth opportunities. You work closely with channel, analytics, creative, and delivery leaders to keep teams aligned around client priorities. You partner with the Head of B2B Client Delivery on significant account risks, escalations, staffing needs, and commercial decisions.
You bring strong B2B marketing expertise, executive presence, financial acumen, and the ability to develop high-performing client strategy teams.
You Will Be
- Serve as the strategic partner to marketing, sales, and RevOps stakeholders.
- Lead executive client engagements, including annual planning, QBRs, strategic workshops, and high-stakes presentations.
- Own day-to-day account health, client satisfaction, delivery against scope, and escalation of material risks.
- Translate business objectives into integrated B2B marketing strategies aligned to demand generation, target accounts, pipeline, and revenue goals.
- Guide account teams in coordinating channel strategies while channel specialists remain accountable for their channel plans and execution.
- Develop test-and-learn roadmaps and use performance insights to shape client recommendations.
- Partner with analytics and measurement teams to connect marketing activity to lead quality, pipeline, opportunities, and revenue where data supports it.
- Improve client communication, strategic planning, and business storytelling across the portfolio.
- Identify account expansion opportunities and drive those opportunities to close.
- Support strong financial and operational management across assigned accounts.
- Manage, mentor, and develop Client Strategy team members.
Lead Strategic Client Relationships
Drive Integrated B2B Marketing Strategy
Connect Marketing Performance to Business Outcomes
Drive Account Growth and Financial Performance
Lead and Develop the Client Strategy Team
You Must Have
- 10+ years of experience in B2B marketing, media strategy, integrated marketing, or client leadership, ideally within an agency environment.
- Proven experience leading complex B2B client relationships and developing integrated marketing strategies tied to business and revenue objectives.
- Demonstrated ability to lead executive-level client conversations, influence senior stakeholders, and navigate complex client relationships.
- Strong understanding of B2B demand generation, account-based marketing, audience targeting, and the B2B customer journey.
- Strong understanding of integrated media strategy across paid channels and the ability to guide cross-functional teams toward shared business objectives.
- Experience connecting marketing performance to business outcomes, including lead quality, pipeline contribution, opportunity creation, customer acquisition, or revenue growth.
- Experience partnering with analytics and measurement teams to evaluate marketing effectiveness and communicate performance in terms of business impact.
- Exceptional communication and presentation skills, with the ability to translate complex marketing strategies and performance data into clear, actionable recommendations.
- Strong financial acumen, including budget forecasting, revenue management, account growth, and profitability oversight.
- Proven ability to identify opportunities to strengthen client partnerships, expand account scope, and drive incremental revenue.
- 4+ years of experience managing and mentoring high-performing teams.
- Strong organizational leadership skills, with experience balancing strategic direction, client management, and operational execution.
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
- Experience supporting enterprise B2B technology, SaaS, or other complex B2B organizations.
- Familiarity with ABM platforms and B2B marketing technologies, such as 6sense, Demandbase, or comparable solutions.
- Experience working with CRM and marketing automation platforms, such as Salesforce or HubSpot, and collaborating with RevOps teams.
- Understanding of B2B measurement frameworks, including multi-touch attribution, pipeline reporting, and revenue attribution.
- Experience developing integrated strategies across paid media, content, creative, and other demand generation channels.
- Experience supporting new business pitches, strategic proposals, and commercial planning.
- Familiarity with long B2B sales cycles, buying committees, and multi-stakeholder decision-making processes.
B2B Marketing and Client Leadership
B2B Demand Generation and Media Strategy
Measurement and Business Impact
Financial Management and Account Growth
Team Leadership and Organizational Management
Education
Nice to Have:
What We Offer
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $136,000 - $155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-CK
#LI-Remote
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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