Senior Director, Brand Marketing & Insights

Xometry is seeking a Senior Director, Brand Marketing & Insights, the senior strategic leader of the Xometry brand portfolio, responsible for shaping brand architecture, positioning, and storytelling that drive clarity, affinity, and measurable business impact. This leader combines creative sensibility, strategic vision, and an insights-driven mindset to build differentiated brand platforms and campaigns that scale globally while resonating locally.

Responsibilities:

• Define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally and within the U.S. market.
• Lead the development of brand-level campaigns that build affinity and scale brand impact, while ensuring commercial, communications, and product marketing campaigns align to and reinforce brand strategy.
• Translate brand strategy into clear, compelling creative briefs that both guide this role’s own initiatives and enable other teams to deliver brand-consistent campaigns.
• Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints.
• Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health.
• Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment; use insights to refine strategies and demonstrate ROI.
• Partner cross-functionally (Product, Communications, Growth, Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets.
• Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders.
• Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences.

Qualifications:

• 15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale.
• Proven track record of building and scaling businesses anchored in strong, differentiated brands.
• Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling.
• Demonstrated experience commissioning and applying brand research (qualitative and quantitative) to inform positioning, campaigns, and measurement.
• Strong analytical capabilities, with experience developing practical frameworks and dashboards to measure brand health, campaign performance, and ROI.
• Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels.
• Hands-on leader with the ability to directly deliver brand initiatives, while also enabling and influencing colleagues across functions to uphold brand consistency.
• Skilled collaborator and influencer, capable of aligning cross-functional and senior stakeholders around brand direction.
• Experience working in fast-paced, high-growth, and/or matrixed global environments, comfortable leading through change and laying the groundwork for future team growth.

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