Senior Director, Brand Identity and Reputation

ROLE SUMMARY
Pfizer's brand represents more than a visual identity; it is a strategic symbol of trust, scientific excellence, and global care. The logo reflects Pfizer's promise to deliver breakthroughs that change patients' lives, and the Senior Director, Brand Identity & Reputation serves as the enterprise guardian of that promise, ensuring it is consistently and compellingly delivered across all markets.
The Senior Director of Brand Identity & Reputation is responsible for Pfizer's global brand identity system, both visual and verbal, and leads reputation-building initiatives that foster trust, equity, and engagement among diverse audiences, including consumers, healthcare professionals, investors, and advocacy groups.
As the architect of Pfizer's brand narrative and storytelling frameworks, th e role translates brand ethos into unified expressions across every enterprise touchpoint. Responsibilities include developing governance tools such as brand guardrails, toolkits, and asset libraries to support global teams and agency partners, while maintaining quality and consistency across third-party collaborations. The Senior Director drives corporate reputation initiatives that build trust, equity, and engagement with diverse audiences worldwide .
Through ongoing brand training and mentorship, this role also builds alignment on brand adaptations, balancing global consistency with local relevance. The role blends analytical rigor with creative vision, leading brand equity analyses to inform positioning, refining visual systems to meet evolving market demands, and anticipating cultural and creative trends that shape brand perception.
As an executive advisor and change agent, this leader cultivates a culture of brand stewardship, guiding global unity within a complex, matrixed organization and empowering teams to innovate within clearly defined brand principles.
ROLE RESPONSIBILITIES

• Develop and implement global strategic frameworks to govern Pfizer's brand identity, including visual expressions and verbal messaging, across all markets and regions.

• Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery.

• Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories.

• Conduct strategic brand equity analysis using both quantitative and qualitative methods. Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging.

• Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand-aligned work.

• Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks. Provide toolkits tailored for regional relevance.

• Respond to brand-related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards.

• Drive corporate reputation initiatives that reinforce Pfizer's brand promise and build trust with internal and external stakeholders.

• Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence.

BASIC QUALIFICATIONS

• Bachelor's degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, identity, and reputation management.

• Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets.

• Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency.

• Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception.

• Demonstrated success in leading brand cohesion across complex, matrixed global organizations.

• Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks.

• Strong track record of building cross-functional consensus and guiding third-party partners in brand-aligned execution.

• Extensive experience in maintaining global quality control and ensuring brand alignment across diverse channels and regions.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:
Last Date to Apply: February 6, 2026
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $214,900.00 to $341,100.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $184,200.00 to $307,000.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected] . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research