Manage, launch, optimize, analyze, and report on integrated paid media campaigns across display, Google, paid social, CTV, and programmatic channels. Responsibilities include audience targeting, budget allocation, performance tracking, client reporting, and participation in strategy meetings. The role manages multiple client accounts in a fast-paced agency environment and requires strong data analysis, presentation, organization, and knowledge of current digital advertising trends.
SENIOR DIGITAL MEDIA BUYER
Furman Roth Advertising in NYC is seeking a Senior Digital Media Buyer to manage, execute, optimize, analyze and report on integrated paid media campaigns. Unique position and good growth opportunity for hands-on professional with background in paid media, digital marketing and media planning to work with clients in Higher Ed and other verticals.
This hybrid position (3 days in-office; 2 days remote) offers excellent growth opportunities in a fun, supportive and collaborative environment with knowledgeable team members to work with.
Responsibilities include:
- Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively.
- Support the execution of media plans across multiple platforms, overseeing audience targeting, budget allocation, and performance tracking to drive campaign success.
- Participate in internal team and client meetings as necessary to review strategies and reporting.
Skills and Qualifications required:
- 2 – 6 years experience in digital campaign setup, management, and optimization, including Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn Campaign Manager, Reddit Ads, TikTok Ads.
- Proficiency in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting.
- Manage multiple clients and complex accounts in a fast-paced agency environment, ensuring organization, efficiency, and high-quality deliverables.
- Ability to analyze, report and present data in a clear and insightful manner.
- Should be up to date with latest digital trends, best practices and ad platforms.
- Ability to multitask, meet deadlines and respond to client needs.
- Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)
- Experience with any traditional media a plus (but not required)
- Higher Ed marketing or Ad Agency experience a plus (but not required)
We offer competitive compensation package including 401k plan, plus profit sharing and health benefits, annual bonus and annual salary increases. If you are ready to make a move and put your expertise to excellent use with an exciting and growing company, please email your resume and salary requirements.
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