The Senior Digital Media Analyst plans, executes, and optimizes paid media campaigns across various digital channels while managing client accounts and performance marketing initiatives.
The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
The Senior Digital Media Analyst is a customer-facing role that is responsible for planning, executing, and optimizing comprehensive paid media campaigns across multiple digital channels. This role manages client accounts and campaign portfolios, driving performance marketing initiatives through paid social, pay-per-click (PPC), programmatic advertising, and other digital media channels and/or platforms including TikTok, Spotify, out-of-home (OOH) and more. This position requires strategic thinking, hands-on campaign management, and client relationship management to deliver measurable results and exceed performance goals.
What your impact will look like:
- Campaign Strategy & Planning (Daily): Develop comprehensive paid media strategies across paid social, PPC, and programmatic channels based on client objectives, budget, and target audiences.
- Campaign Execution & Management (Daily): Set up, launch, and manage campaigns in platforms including Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic DSPs.
- Performance Monitoring & Optimization (Daily): Analyze campaign metrics, identify optimization opportunities, and implement data-driven improvements to maximize ROI.
- Client Communication and Reporting (Weekly): Prepare and present performance reports, campaign insights, and strategic recommendations to clients.
- Budget Management (Daily): Allocate and monitor media budgets across channels, ensuring efficient spend and pacing toward monthly goals.
- Account Management (Daily): Serve as primary point of contact for assign client accounts, managing relationships and ensuring client satisfaction.
- Cross-Channel Integration (Weekly): Coordinate campaigns across multiple channels to ensure consistent messaging and optimal audience targeting.
- Deep understanding of digital advertising auction dynamics and bidding strategies, and provides this expertise in ways that are highly engaging to customers and fellow coworkers.
- Comprehensive knowledge of audience targeting, segmentation, and persona development.
- Understanding of attribution models and multi-touch campaign management.
- Knowledge of privacy regulations (GDPR, CCPA) and their impact on digital marketing.
- Familiarity with marketing funnel optimization and conversion tracking.
- Knowledge of creative testing methodologies and A/B testing frameworks.
You'll love this job if you have:
- At least 4-6 years of client-facing, hands-on experience in digital media buying, campaign management and optimization, and digital strategy.
- Experience with marketing automation platforms (Act-On, Marketo, etc.) a plus.
- Proven track record managing monthly paid media budgets of $50k+ across multiple clients and multiple platform.
- Proven experience with ad and reporting platforms including but not limited to Google Ads, Microsoft Ads, LinkedIn, TikTok, Facebook, Spotify, Google Analytics, and Looker Studio.
- Excellent communicator who can effectively interact with team members and customers.
- Advanced proficiency in campaign setup and management across major advertising platforms.
- Strong analytical skills with the ability to interpret complex data sets and identify trends.
- Excellent written and verbal communication skills necessary for client presentations and reporting.
- Project management skills to handle multiple campaigns and deadlines simultaneously.
- Proficient in Excel for data analysis and reporting.
- SQL knowledge for advanced data analysis a plus.
- Ability to think strategically while executing tactical campaign optimizations.
- Capacity to work under pressure and adapt to changing priorities.
- Strong problem-solving skills to troubleshoot campaign issues and performance challenges.
- Ability to translate complex data insights into actionable business recommendations.
- Competency in building and maintaining strong client relationships.
- Ability to educate clients on paid media best practices and industry trends.
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
The Benefits
At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.
- Flexible Time Off
- Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
- 401(k) plan with matching contribution
- Paid Parental Leave
- Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
- Group legal coverage
- And more!
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.
Top Skills
Facebook Ads Manager
Google Ads
Google Analytics
Linkedin Campaign Manager
Looker Studio
Programmatic Dsps
Spotify
SQL
Tiktok
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