Senior Digital Marketing Associate

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Danvers, Massachusetts, United States of America, Remote (US)

Job Description:

We are searching for the best talent for Senior Digital Marketing Associate.

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

This is a remote role available in all states/cities within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply.

Purpose: As the Senior Digital Marketing Specialist, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S.  You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels.  Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas.

You will be responsible for

• Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication

• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis

• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution

• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.

• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective

• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Qualifications/Requirements

• Bachelor degree required, MBA preferred

• Minimum of 6 years of work experience with at least 4 years of experience in digital marketing

• Proven track record in creative, campaign or brand roles within an organization.

• Expertise in developing and implementing product-specific campaigns in an omni-channel approach.

• Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)

• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.

• Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.

• Commitment to achieving goals and driving results.  Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.

• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.

• Experience in Abode Creative Suite a plus

• Domestic travel up to >30%.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is :

$94,000.00 - $151,800.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits