Senior Digital Content Producer

JOB SUMMARY

The Senior Digital Content Producer is a strategic and hands-on role responsible for building, publishing, and maintaining engaging and measurable digital content across Highmark's various digital properties and channels. This individual will drive the planning, execution, and optimization of digital content strategies to attract prospective consumers and engage and retain existing members and patients.

Leveraging expertise in content management systems and digital experience platforms, the incumbent will oversee publication schedules, multiple workflows, and projects, ensuring timely and impactful delivery of content across web, email, mobile, SMS, and other digital channels. This role requires a strong focus on measurement, analytics, and optimization to ensure digital experiences meet and exceed business objectives.

Working closely with User Experience (UX), Digital Strategy, Digital Media and Performance Analytics, Advanced Analytics and Reporting, Campaign Management, and Development teams, the Senior Digital Content Producer will coordinate and create Microsites, Websites, Web Applications, Marketing Automation, Content Management Systems, and Email Marketing programs. They will be instrumental in translating business goals into measurable outcomes, enhancing digital storytelling, and ensuring Highmark’s online digital presence is compelling, cohesive, and aligned with the brand and experience objectives.

As a key member of the content strategy team, this role also supports content consistency, publication, and development standards across lines of business and technologies. The ideal candidate is highly collaborative, data-driven, possesses exceptional critical thinking and communication skills, and demonstrates strong project management abilities to balance multiple priorities with accuracy, attention to detail, and a commitment to meeting deadlines.

This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week. T, W, Th.

ESSENTIAL RESPONSIBILITIES

• Work with internal and external teams to develop, implement, oversee, and report on content delivery platforms across the department, to include; overseeing publishing SLAs and schedules, content providers, approvals and governanc, and  working with the development team to define and implement new features. 
• Oversee the day-to-day content uploading and publishing on a variety or digital properties by working with partners in Marketing Strategy, Digital Strategy, UX/UI, and other content stakeholders as required. 
• Manage and maintain a publishing schedule for a variety of platforms and content properties using Content Management Systems such as Adobe Experience Manager, Drupal, WordPress, or other CMSs and web publishing technologies. 
• Partner with internal clients assist them on their adoption and use of digital tools for content management and publication schedules and web content governance. Help internal users manage and understand authoring roles and privileges. 
• Work with development team to define current product updates and future feature development across platforms the team maintains including web publishing, microsites, landing pages, and email. 
• Build and maintain web pages, landing pages, and microsites using a variety of technologies and platforms to deliver content in a timely manner. 
• Other duties as assigned.

EDUCATION

Required

• Bachelor's Degree in Computer and Information Science, Information Technology and Marketing

Substitutions

• 6 years related and progressive experience in lieu of Bachelor degree.

Preferred

• Bachelor's Degree in English

EXPERIENCE

Required

• 5 - 7 years Marketing Producation

To Include

• 3 - 5 years Cross-Functional Project Teams

Preferred

• 5 - 7 years digital content development in Communications or Journalism
• 1 - 3 years Project Management Tool – Agile principles and methodology
• Adobe Workfront experience
• Health care or pharmaceutical industry experience
• Professional experience using technology, tools, and AI in a Marketing function.

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

SKILLS

• Project Management
• Microsoft Office
• Marketing Communications
• Copywriting and Editing
• Creative Problem Solving
• Information Technology
• Quality Assurance
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

Language (Other than English)

• None

Travel Requirement

• None

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-Based or Remote

Teaches / trains others regularly

Frequently

Travel regularly from the office to various work sites or from site-to-site

Never

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required 

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Never

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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