Senior Demand Generation Specialist, Mid-Market

We are searching for a Senior Demand Generation Specialist, Mid-Market to:

• Support net-new pipeline generation from new logo accounts by executing full-funnel, multi-channel campaigns in the market, using ABM as a core strategy. Partner closely with SDRs, AEs, and cross-functional marketing teams to help accelerate pipeline creation and deal progression through coordinated campaign execution. 
• Accelerate new logo pipeline to close through marketing campaigns targeted to open opportunities, collaboration with our field marketing efforts, and bespoke support for top deals. 

• Plan, execute and optimize ABM campaigns and direct-response demand generation campaigns across defined account segments.
• Partner closely with the Content Marketing team to map existing content to buyers journey in campaigns, identify gaps, and request new content as needed, as well sales sales collateral. 
• Support maintenance of target account lists and develop a working understanding of buyer funnel stages and definitions.
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup.
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns.
• Contribute to the development of campaign and creative briefs, including copy direction and design inputs.

• Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations
• Own execution for select channels with guidance, such as: Webinars, Direct Mail / Gifting
• Ensure channel execution aligns to defined campaign messaging and buyer journey stages. Understand channel activations and performance and make strategic decisions based on segment and buyer needs.
  

• Support marketing-led sales outbound efforts under established plays and guidance.
• Responsibilities may include:
• Assisting with list selection and segmentation (with Operations)
• Drafting and iterating outbound messaging for Salesloft cadences
• Supporting creation of sales one-pagers and campaign summaries
• Coordinating with PMM and Enablement on sales readiness needs
• Marketing-supported outbound efforts may include:
• Monthly direct mail programs
• Webinar invitation campaigns
• Creating Salesloft cadences and messaging
• Time-bound, calendared sales plays
• Support SDR and AE outreach to inbound Hand Raisers and MQLs by:
• Aligning sequences to buyer actions and campaign intent
• Coordinating with Channels, Events, and Field teams on timing expectations
• Helping communicate large inbound spikes to sales partners

Sales Communication and Alignment

• Contribute to weekly sales communications that summarize active marketing initiatives.
• Support preparation of materials for sales meetings and planning sessions.
• Attend select sales meetings to stay aligned on priorities and feedback.
  

• Support quarterly planning for the Mid-Market segment by:
• Gathering inputs from PMM, Sales, Channels, and Creative partners
• Helping document campaign plans, timelines, and dependencies
• Assisting with webinar topic planning and direct mail forecasting
• Supporting asset planning and creative briefing
• Ensure campaign timelines and deliverables are tracked and communicated.
  

• Monitor campaign performance and pipeline contribution against goals with guidance.
• Assist in identifying performance trends, risks, and optimization opportunities.
• Contribute to weekly Mid-Market metrics updates.
• Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested.

• Execution: Strong ability to execute campaigns with attention to detail, timelines, and dependencies. Able to manage multiple initiatives with guidance. Experience with Asana and project management fundamentals.
• Marketing Fundamentals: Solid understanding of demand generation, ABM concepts, and campaign channels, with a desire to deepen expertise.
• Collaboration: Works effectively with cross-functional partners and incorporates feedback constructively. Comfortable creating campaign briefs and supporting executional partners.
• Analytical Thinking: Comfortable reviewing performance data and asking questions to understand what is working and why. Comfortable with Excel/Google Sheets and Tableau. 
• Growth Mindset: Proactively seeks feedback, learning opportunities, and increased ownership over time. Interested in using agentic AI and tools to streamline operations and campaigns.

Technical Skills: Salesforce (highly preferred), Asana, Sendoso (or equivalent)
Bonus: Glean, Perplexity.AI, Salesloft

Hybrid role: Nashville or Austin-based, hybrid (2 days a week in office).